Search Engine Optimization Manager

3 weeks ago

Bangalore, India StockGro Full time

Company Vision

StockGro is a mobile-first cross-platform (Android & iOS, Mobile + Web App) Fintech product that’s empowering 25 million+ users to master the art of trading and investment in a risk-free and gamified manner. At StockGro - India’s First and Largest Social Investment Platform, users indulge in Social Investing and learn various trading strategies by interacting with leading fund managers, F&O traders, and algo traders.

About StockGro

Founded in January 2020 by former venture capitalist Ajay Lakhotia, we’re well-funded and just closed a massive Pre-Series A fundraise. We are backed by some of the respected investors - Roots Ventures, Velo Partners, Creed Capital, and the likes of Kunal Shah, Vivekananda Hallekere, Rahul Garg as Angels.

We have some brilliant minds with us, working on a mission to make 400 million Indian millennials investment-ready, with Senior Executives from Sequoia, Swiggy, Glance, Airtel, Uber, and institutions like ISB, NITs, and IIMs.

Role Overview:

As our Senior SEO Specialist, you will be responsible for enhancing our online visibility

through strategic digital marketing techniques. Your role involves leveraging high-impact

keywords, implementing effective link-building strategies, and utilising data-driven insights to

optimise our search engine performance.

Responsibilities:

1. Keyword Strategy:

  • Develop and implement comprehensive keyword strategies to improve our content's search engine rankings.
  • Identify and capitalise on valuable keyword opportunities that competitors may have overlooked.
  • Optimise existing content to maximise its search engine performance.

2. Link Building:

  • Establish strategic partnerships with reputable websites to enhance our backlink profile.-
  • Improve the quality and relevance of our inbound links to boost domain authority.
  • Monitor and mitigate potential negative SEO impacts from low-quality or spam links.

3. Data Analysis:

  • Utilise analytics tools to gain insights into user behaviour and search trends.
  • Forecast SEO performance and adjust strategies based on data-drivenpredictions.
  • Provide actionable recommendations based on comprehensive data analysis.

4. Content Optimization:

  • Collaborate with content creators to ensure SEO best practices are integrated

into all forms of content.

  • Ensure our content strategy aligns with both user intent and search engine algorithms.
  • Implement measures to address and prevent issues related to duplicate content.

5. Technical SEO:

  • Collaborate with the development team to implement technical SEO improvements, focusing on site speed, crawlability, and mobile optimization.
  • Identify and resolve technical issues that may impact search performance, such as 404 errors and broken links.

6. Competitive Analysis:

  • Monitor and analyse competitors' SEO strategies and performance.
  • Develop and implement strategies to maintain a competitive edge in search

rankings.

Expectations from you :

  • 5+ years of SEO experience, preferably in the financial or fintech sector.
  • Proficient in using web analytics tools like Google Analytics, Search Console, SEMRush, Ahrefs, and SimilarWeb, with strong project management skills to drive multiple SEO initiatives that boost organic traffic
  • A data-driven self-starter, capable of analyzing metrics to forecast outcomes and eager to scale SEO efforts.

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