Growth Manager

1 month ago

Najafgarh, India House of Chikankari Full time
Job Title:

Growth Manager (D2C)Experience Required:

5+ yearsIndustry Experience:

Clothing, Apparel IndustryLocation:

Okhla Phase 3, New DelhiCompany: House of Chikankari

Job Description:We are seeking an experienced E-commerce Manager to lead our Direct-to-Consumer (D2C) efforts. The ideal candidate will have a strong background in the clothing and apparel industry and will be responsible for managing and optimizing our e-commerce platforms. This role will encompass data management, retention marketing, performance marketing, product management, and third-party vendor relations.

Key Responsibilities:

1. Data Management- Drive the centralization and effective utilization of data across the company.- Lead the transition to advanced analytics tools like Power BI or Looker Studio for comprehensive daily dashboards and reporting.

2. Retention Marketing- Develop and execute strategies for audience segmentation, communication, and creative asset management.- Focus on increasing customer retention through channels such as WhatsApp, Email, App Push, and SMS, aiming to significantly boost overall revenue contribution.- Implement automation across app, email, and WhatsApp flows to streamline operations and enhance customer engagement.

3. Performance Marketing & Affiliate Management- Coordinate with performance marketing agencies to optimize spending, improve ROI, and enhance performance across Meta and Google platforms.- Establish and manage affiliate partnerships to achieve substantial monthly revenue targets.- Monitor and maintain a high Return on Ad Spend (ROAS), ensuring continuous improvement throughout the year.

4. Product Management - Website & App- Collaborate with UI/UX agencies to redesign the website, aiming to improve conversion rates and enhance the overall user experience.- Oversee the timely upload of banners, blocks, and highlights, ensuring the website and app remain fresh and engaging.- Lead the implementation of new apps and custom features designed to boost customer conversion and satisfaction.- Drive efforts to increase the contribution of website and app sales, with specific targets for growth in conversion rates and overall sales.

5. Third-Party Vendor Relations- Manage relationships with third-party vendors, ensuring efficient operations and the delivery of high-quality services and products.

How to Apply:Interested candidates are encouraged to send their resumes to

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