Associate Product Manager

Associate Product Manager – D2CLocation: Bangalore/Mumbai

BackgroundIf your brain is flooding with questions about the relevance of a role like “Product Manager” in a restaurant company, take a look at the companies that are the consumer internet greats of our times. Although these industries existed for hundreds of years, a few managed to disrupt it with the power of their product. Imagine how interesting a role like “Product Manager” can be at Amazon - a retail company, Airbnb - a hospitality company, or Netflix - a media services company. Today these are one of the most valuable consumer-oriented firms. They are trying to disrupt their respective ecosystems everyday through the power of their product, by creating unique and delightful experiences for every customer. As a hardware example, observe how Tesla has shaken up the automobile industry, forcing giants like Toyota and Volkswagen to rethink their entire product roadmap. Technological innovations like electric drivetrains, batteries and connectivity were key factors in the success of their cars, along with radical designs and a superior user experience. The only large industry where technology has yet to make a similar impact is the Food industry, where the largest players are still predominantly offline - McDonald's being a prime example.We at Rebel Foods are working to change the operating paradigm of this 500-year-old industry. With 12 brands (Faasos, Behrouz Biryani, Oven Story Pizza and more), 2200+ internet restaurants, 350+ cloud kitchens, spread across 30+ cities, 4 countries and growing, we are the world’s largest and fastest-growing Internet Restaurant / Cloud Kitchen company. Our mission is to transform the way food is prepared and delivered, achieving a consistently great customer experience. - offline or internet. Below are a few blogs about our company mission and growth story.

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Product History @ RebelTo understand more about the challenges that you might face at Rebel, we must go back to the inception and get acquainted with our journey till date. From the times when we were an offline business having high street stores having one brand, to our evolution as a company that uses smart kitchens - we have traversed the phone, web and app channels over time. From being a single brand restaurant, we moved to being a parent company with a dozen restaurant brands under the umbrella, while simultaneously moving our operations from a single kitchen to more than 350+ locations across 45 cities. All of this was achieved through products built to power innovation and through the continuous delivery of unique and delightful experiences to our customers.To give you an additional perspective, the team has built more than 40+ products in the last 5 years. It spans across numerous brand apps and websites, driver apps, CRM tools, kitchen operation systems, dashboards and reporting systems, loyalty programs, invite & earn programs, integration with multiple 3rd party systems, analytical systems, Recommendation Engines, IOT platforms, Learning Platforms, Inventory platforms, Marketplace Systems and others. This enabled us to tackle the massive complexity of a multi-brand operation while keeping all parts of the business dexterous and optimized. All of us have a passion for using technology to solve complex problems for our customers. We have a flat organization, with a culture of teamwork, open communication, and questioning the status quo. To get a flavor of some of the work done by the team, and a better understanding of why please read the post below:

of Product @ RebelWe are now onto the task of building our next generation of products to disrupt the food space. This will start with revamping our consumer facing products and streamlining internal systems and processes through breakthrough innovations to deliver unique Memorable, delightful and safe experiences to customers every time. The team is currently building the Brain (AI, Machine Learning, analytics to drive every business decision of the company), the Body (robotics/IOT led automation at our/customers Kitchens, driving tremendous operational efficiency) and the Mind (An omni-present one stop food App, building an AI/ ML driven virtual personal butler for customers across app, web and voice, like Netflix of food and others, and bringing intelligence in customer’s kitchen). This means the product team has to work with each and every function of the company to build solutions that would be a “first in the world”. We are essentially building a set of tightly integrated never before seen products across the entire stack, and we need to ensure each of these channels grow and achieve the maximum possible revenue.

The Role“If you're offered a seat on a rocket ship, don't ask what seat. Just get on.” - Sheryl Sandberg.

This role - is an opportunity to be instrumental in building a consumer platform which has the potential to completely redefine our relationship with food. The way we order. The way we cook. And most importantly - the way we think about food and control that experience. Firstly, you should ask yourself these questions –Do you question the user interfaces of current food-ordering platforms?Do you see the obvious pain points in cooking a dish from a youtube video?Do you feel that food ordering has become more about discounts & less about food itself?Do you wonder why Alexa can’t order your favourite dish?Do you wish that an app would understand your food preferences just like the way you mom does?If the above questions seem alien to you - reading the rest of this document would be a waste of your time.

Alternatively, if the questions rekindle your subconscious - you are in the right placeOne of the most critical objectives in this journey would be to build an integrated D2C platform across our brands and existing channels on App, Web, Social, Physical touchpoints and others with our proposition of “Eatsure”. This will enable us to own and harness customer data that can in turn be used for creating meaningful personalized solutions for our customers. We have just launched the 1st version of “Eatsure” Web and App and it’s just the beginning, we are not even 1% of what we want to achieve. This is a startup inside Rebel, a classical “Zero to One” opportunity. The D2C unit will have two key organizational pillars - the Business team and the Product team who will work very closely with each other, being supported by the horizontal engineering team.

About EatsureEatsure evolved from the fact that gone are the times when people were pretty okay about ordering food from any restaurant without being worried about who cooked their food, what processes were followed, what went in the food they are relishing. Also gimmicks don’t work anymore - where you end up seeing a safety restaurant tag on every other restaurant (from a shady poorly managed restaurant to one of the best restaurants in the vicinity) across food ordering platforms. The 4Ps of the food world stand for Product (if you are what you eat, why put chemicals, flavors or preservatives in your body), People (while you know it's not your dad/mom who is cooking, but you at least expect a healthy chef cooking your dish), Processes (everyone says they are best in the industry, but are they HACCP certified?) and Packaging (you really don't want the bike to stop before delivering to you to allow someone to fiddle around with your food). Eatsure as a philosophy stands for assured goodness and what it does is to ensure whatever is served to you is best-in-class across the 4Ps.

The platform also gets fueled with the power to launch exclusive content, great (PM fit) rare to find concepts across the 300+ locations, 40+cities across the globe in no time. With Eatsure we are going to leverage and maximize the true potential of what we have built over the years, and are set to cause the next Big movement in the space of food.

Preferred Experience & AttributesWe would like you to have 2+ years of experience working as a product manager or product analyst- building & scaling B2C platforms. But, more than anything else, you MUST be obsessed with customer first thinking & MUST have a growth mindset which strives for 100% ownership in everything you do.

At Rebel Foods we are committed to people's growth development and development, inclusivity and empowerment, we are an equal opportunity employer, committed to the fair and unbiased treatment of all employees and job applicants. Our decisions are based solely on qualifications and experience, ensuring diversity and inclusion in our workplace. This approach promotes innovation and organizational success by valuing diverse perspectives and talents.

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