Search Marketing Specialist

4 weeks ago

Bangalore, India Digit Life Insurance Full time

Position description: Responsible for different sections of our website and growing its traffic and leads. Performing ongoing keyword research including discovery and expansion of keyword opportunities. Researching and implementing content recommendations for organic SEO success. Conduct simple keyword research and use SEO guidelines to increase web traffic. Experience with tools such as SEMrush, Google Keyword Planner, or any other. Optimizing copy and landing pages for search engine optimization. Research and analyze competitor advertising links. Develop and implement link building strategy. Work with the development team to ensure SEO best practices are properly implemented on newly developed code. Work with editorial and marketing teams to drive SEO in content creation and content programming. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Executing tests, collecting, and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns. Tracking, reporting, and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns. Monitoring campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for paid search engine marketing campaigns. Perform ongoing paid keyword discovery, expansion and optimization. Research and analyze competitor advertising links. Requirements and Skills: Proven SEM experience and success managing/monitoring PPC campaigns across Google. Well-versed in performance marketing tactics. Up to date with the latest trends and best practices in search engine marketing. In-depth experience with bid management tools (e.G., Click Equations, Marin, Kenshoo, Search Ignite). Experience with website analytics tools (e.G., Google Analytics, Adobe Analytics, etc.) Strong analytical skills and experience generating SEM reports. Familiarity with A/B and multivariate experiments. Working knowledge of HTML, CSS, and JavaScript development and constraints. BS/MS degree in Marketing or a quantitative, test-driven field. Hands-on experience with Content Management Systems (e.G., Adobe Experience Manager or WordPress) (Not mandatory). Ability to meet deadlines. Any graduate Experience 1-4 Years

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