Paid Media Manager

3 weeks ago

india PinnacleU HR Full time

Hiring for a US-based leading bus marketplace platform

Prior experience in executing Google Ad campaigns for US market is must


Location: Jhandewalan, Delhi (Hybrid)

Work timings: 2pm-10pm (Evening Shift)

Working days: Monday-Friday

Compensation: Upto 15 LPA

Experience Required: 2+ years



Problem Statement

Communicating our message effectively to the users via the right digital channels.


Responsibilities:

● Build and deploy ads through paid channels at the direction of the campaign manager.

● Own and perform diligent and detail-oriented QA throughout the entire campaign process, with an emphasis on campaign tracking and Google Analytics setup.

● Support campaigns through traffic management that includes setup and implementation, testing, quality assurance, deployment, delivery, and optimization of ad campaigns.

● Extract data and insights from the entire lifecycle of digital campaigns that include but are not limited to Display, Social, SEM, Programmatic, Native, etc.

● Partner with internal teams to ensure all ad products are thoroughly vetted for operational use.

● Support channel managers directly with clear communication and delivery workflows that ensure transparency into deliverable timelines and potential delays.

● Troubleshoot technical issues, including malfunctioning tags, ad creative, click-through URLs, and landing pages, etc. and correct problems with client advertising campaigns.

● Proactively seek out new tools and opportunities to improve our advertising efforts.

● Participate in or facilitate special marketing projects as required.


Requirements

● 3+ years of experience with Programmatic Ad Planning, Execution & Analysis.

●Experience with App first businesses will be an advantage (travel, transportation/commute & e-commerce Exp)

● High affinity for people who've worked on targeting US customers.

● You should possess knowledge of Marketing analytics, Attribution, and Planning tools (e.g. Appsflyer, Firebase, etc.)

● Hands-on experience with DV360, Google Adwords, Facebook Ads, Programmatic, Contextual Ads, Native Advertising & affiliates.

● Deep understanding of Google & Facebook paid to advertise. Knowledge of SEO will give you a competitive advantage.

● Have proven experience in managing B2C campaigns.

● Hands-on experience in managing the marketing budget at scale along with the business objectives & KPIs like CPA, CPI, CPM, CAC/LTV, Acquisition, Remarketing, Cross-Sell, Up-Sell, etc.

● Exceptional project management and communications skills are essential to collaborating with a remote team.

● Strong process orientation & documentation ethic. Strong analytical skills.

● Growth mindset and willingness to learn.

● Must have experience with Outbrain, Taboola & Other third-party networks


Potential Growth Paths

● Performance Marketing Manager

● Campaign Manager

● Customer Marketing Manager

● Content Marketing Manager

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