Paid Media Executive
1 month ago
Job Profile: Paid Media Executive
Job Location: Hyderabad
Experience: 3- 4 yrs
Notice Period: 1 Month
Job Description:
Run marketing campaigns and other growth initiatives end-to-end: you will design experiments,
develop campaign strategy, and drive execution of the campaign through to completion.
Grow new leads, including marketing-qualified leads, by converting site traffic through
calls-to-action, landing pages, and lead generation content (including offers).
Continually look for new ways to generate leads and manage targeted list development.
Manage paid advertising through social channels, run growth experiments: monitor, analyze and
report KPIs, continuously testing and optimizing channels, audiences, bidding strategies,
creative assets, and copy to maximize immediate and long-term ROI.
Think strategically, analytically, and creatively about new ways to reach B2B customers and
increase the relevance of our communication, investigating, testing, and tracking new channels
using paid media.
Requirements:
2 + years of experience in hands on display and video advertising, media buying, at an agency.
Previous professional experience driving B2B/B2C acquisition with campaigns across Paid
Social
You are an excellent communicator and creative thinker, with an ability to use data to inform all
decisions
Proficiency in marketing automation to generate traffic, convert visitors into leads, and then
nurture them (using dynamic workflows) into converted customers.
Experience building a comprehensive Digital Marketing strategy from the ground up, applying
strategies of non-traditional creative solutions, funnel optimization, and growth
Proven success managing Online Marketing and CPC, CPA, CPL and CPM cost models on
Paid Social.
Strong analytical skills for robust data-driven decision making with experience in distilling
volumes of data into simple KPIs and tracking, telling stories using data.
Good writing and verbal communication skills (including presentation skills).
Strong sense of ownership and determination to get things done, with humility and eagerness to
learn and grow with a hands-on mindset.
Proficiency with Google Analytics, Excel, Supermetrics or Superset, Native ads (Taboola, Bing,
etc), Facebook Business Manager, LinkedIn Business Manager, Google Ads (all products), Data
Studio, Growth Ops (paid media routine) Demand Side Platform (DSP), and Data Management
Platform (DMP)
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