Lead - Paid Social Media
3 weeks ago
Job Type: Full-Time
Company: US-based Advertising Services
⏱️ Work Timings: 2 PM IST to 10 PM IST | Monday to Friday
️ Experience Required: 5+ Years of relevant experience
⌛ Hiring Timeline: Immediate
Hiring Process: Resume Review - Initial Screen - Round 1 Interview - Leadership & Behavior Interviews
About the Company
We are hiring on behalf of US-based Advertising Services. They focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. They have been the top-ranked media agency on Ad Age’s Best Places to Work for the past three years in a row.
Summary
We are hiring a Lead - Paid Social Media to join our One Marketplace team. This role will drive strategy, plan, and execute paid social initiatives while managing a team. The Lead Media Planner will oversee the integration of paid social within the One Marketplace team, which manages biddable media including Paid Social, Paid Search, and Programmatic.
Responsibilities
Develop and drive social media strategies for clients, ensuring alignment with overall brand objectives and initiatives.
Plan, execute, and optimize campaigns across a mix of social media channels: Facebook, Instagram, Twitter, TikTok, Pinterest, Snapchat, Adwords/Bing.
Utilize social platforms natively (Facebook/IG, Twitter, Pinterest, , Snapchat) and within PMD technology for paid social media.
Oversee day-to-day client operations, including managing internal teams, providing thought leadership, and developing points of view (POVs).
Lead, mentor, and supervise a team of media planners to ensure best-in-class strategy and execution.
Collaborate with cross-functional teams to integrate social media plans with other marketing efforts.
Stay abreast of industry trends and best practices, continuously bringing innovative ideas to clients.
Experience & Competencies
5+ years of experience in paid social media and strategy.
3+ years of experience in an advertising or media agency.
Proven experience with 'hands-on keyboard' in social platforms.
Strong leadership and team management skills.
Excellent organizational skills with the ability to manage tight deadlines and multiple challenges.
Exceptional communication skills and the ability to effectively present to clients and stakeholders.
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