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Audience Outreach Sales Lead
2 months ago
Company Introduction: -
Gateway Platforms Pvt Ltd:
Gateway Platforms is the parent company. We are a platform that brings people, ideas, and resources together to create and move mountains in the world, making it a better place.The two initiatives you will be working on primarily under GPPL are:
TEDxGateway
As Asia's largest TEDx program, TEDxGateway sparks global conversations by uniting top minds to share their ideas and innovations. We provide a stage for groundbreaking ideas, inspiring thousands and catalyzing change across various sectors.
EDGE Community
EDGE Community is our digital private members community for thought leaders and change-makers, offering exclusive events, masterclasses, and networking opportunities to foster personal and professional growth among future leaders.
Job Overview
As the Audience Outreach Sales Lead for TEDxGateway and EDGE, you will be at the forefront of engaging corporate leaders and top-tier professionals, helping them connect with the impactful experiences TEDxGateway and EDGE offers. You’ll leverage your communication and leadership skills to bring innovative ideas to life while building a network of key attendees for our events. This role demands a combination of excellent sales acumen, relationship-building expertise, and creativity to communicate the unique value of our events while ensuring long-term growth and attendee retention.
What You'll Do:
- Qualifying Leads: Assess the potential of generated leads by gathering detailed information about their needs, budget, decision-making authority, and timeline, ensuring alignment with event goals.
- Sales Presentations and Demonstrations: Conduct dynamic sales presentations and product demonstrations, showcasing the value of our events while engaging with prospective customers. Provide relevant and persuasive information to spark interest.
- Relationship Building: Focus on nurturing relationships with potential attendees and sponsors by establishing rapport, addressing concerns, and maintaining consistent and meaningful communication.
- Sales Negotiation and Closing: Engage in strategic negotiations to reach mutually beneficial agreements, discussing pricing, terms, and conditions to effectively close deals.
- Customer Relationship Management (CRM): Maintain an organized CRM system to manage relationships with current and potential attendees, ensuring smooth coordination for future events.
- Sales Reporting and Follow-up: Keep meticulous records of sales activities, regularly updating the sales team on pipeline status and progress. Provide detailed reports to ensure transparency.
- Market and Competitor Analysis: Stay updated on industry trends and competitor activities to adapt outreach strategies, keeping TEDxGateway and EDGE ahead of the curve.
- Networking and Audience Expansion: Strategically identify and establish connections with potential attendees from diverse corporate houses, building a robust network to increase event participation.
- Value Proposition Communication: Clearly articulate and present the unique value proposition of TEDxGateway and EDGE, persuading target audiences of the benefits of attending.
- Innovative Engagement: Design and execute creative communication campaigns that increase engagement and enthusiasm among attendees leading up to the event.
- Executive Level Communication: Persuade and interact with senior leaders within organizations, encouraging their participation and involvement in TEDxGateway and EDGE events.
What We Seek:
- A Bachelor's degree in public relations, communications, event management, or hospitality, providing a strong foundation for the role.
- Exceptional communication and marketing skills to effectively engage with diverse audiences, influencing and building long-term relationships.
- 3+ years of experience in audience engagement, event management, or sales, demonstrating proficiency and industry knowledge.
- Proven project management expertise to efficiently plan and execute event-related activities and campaigns.
- Strong leadership skills with the ability to guide and motivate teams, ensuring collective success.
- Highly organized with the ability to juggle multiple stakeholders and tasks, maintaining an efficient and goal-oriented approach.