Team leader digital sales

4 weeks ago

Bangalore, India Licious Full time

We are Licious and we are a Bengaluru-based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies, and friends. We pride ourselves on being India’s most successful D2 C food-tech brand operating in 20 cities across the country, delighting over 32 lac customers with our de- licious fresh meat and seafood Monitor critical KPIs such as traffic, conversion, AOV, and repeat purchase rates. Customer Retention & CRM Strategy: Build and execute CRM campaigns that increase engagement, loyalty, and retention. Leverage CRM tools to deliver personalised and targeted messaging. Merchandising Strategy: Optimise product visibility, placements, and promotions to improve conversion. Analyse sales trends and customer behaviour to refine merchandising plans. Partner with Product Development to identify opportunities for new launches. Data-Led Decision Making: Analyse CRM and merchandising performance to identify trends and opportunities. Stay updated on best practices in merchandising and CRM. Lead and mentor a team of high-performing professionals across retention, merchandising, and CRM. Work closely with Category, Marketing, Product, and Operations to ensure aligned execution of growth strategies. Experience & Expertise: MBA with 5+ years post-MBA experience in traffic, conversion, CRM, and retention strategy. Proven track record of implementing successful CRM programs and improving retention metrics. Strong knowledge of app/web analytics tools and digital business growth levers. Strong analytical and problem-solving skills to take high-quality data-driven decisions.

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