![P P SAVANI UNIVERSITY](https://media.trabajo.org/img/noimg.jpg)
Digital Content Manager
3 weeks ago
Job Description:
- Develop and implement a content strategy that aligns with the Organization's objectives, target audience and brand guidelines.
- Create and manage editorial calendar to deliver timely content across various digital platforms.
- Research industry trends, market insights and competitor analysis to inform content development and identify opportunities.
- Ensure publishing of engaging and SEO-friendly content, including articles, blog posts, website copy, social media posts and email newsletters.
- Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.
- Monitor and analyze content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.
- Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables.
- Manage and maintain content repositories, including content management systems (CMS), and ensure content is organized and easily accessible for future use.
- Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.
Required skills and qualifications
- Bachelor’s degree in marketing, communications, journalism or a related field.
- 3+ years of experience as a content manager, content strategist or similar role.
- Excellent written and verbal communication skills in English with a strong command of grammar and language suited for Indian audiences.
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