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Digital Content Manager

4 months ago

surat, India P P SAVANI UNIVERSITY Full time
Job Description:
Develop and implement a content strategy that aligns with the Organization's objectives, target audience and brand guidelines.
Create and manage editorial calendar to deliver timely content across various digital platforms.
Research industry trends, market insights and competitor analysis to inform content development and identify opportunities.
Ensure publishing of engaging and SEO-friendly content, including articles, blog posts, website copy, social media posts and email newsletters.
Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.
Monitor and analyze content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.
Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables.
Manage and maintain content repositories, including content management systems (CMS), and ensure content is organized and easily accessible for future use.
Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.
Required skills and qualifications
Bachelor’s degree in marketing, communications, journalism or a related field.
3+ years of experience as a content manager, content strategist or similar role.
Excellent written and verbal communication skills in English with a strong command of grammar and language suited for Indian audiences.