Area Manager

15 hours ago


Haldwani, India Airtel Full time

Function: D2C

Reporting To: Circle D2C Head

Purpose of the Job

D2C ZSM spearheads delivery of all lines of businesses in the catchments assigned. He/ She maximizes extraction while providing quality service to customers. Both Retail teams & Broadband teams roll up to this role holder. He/She would drive engagement with residential societies (RWAs) to make Airtel the preferred Service provider as well as ensure successful In-store operations.

Key Deliverables

Retail Store Operations:

Strategic Store Rollouts- Ensuring all store deployment processes are completed in time for launch of stores (staffing/ inventory/ IT)

Store Operations/ Compliance/ Profitability:

  • Ensure & Own compliance with all defined SOPs
  • Co-ordination with Zonal/ Circle / Central cross-functional teams to ensure required operational support (e.g. service processes, activations processes, ops, updates etc)
  • Understand and analyze store/ zone level analytics reports (KPIs) to identify issues, areas of improvement, deviations etc.
  • Monitor all competitor activities and share recommendations for response
  • Ensure escalations are handled within the stated TAT
  • Is responsible to drive and achieve stores profitability through delivery of agreed revenue & cost plan
  • To ensure deployment of agreed programs across all stores

Broadband Operations:

  • Enhance acquisition quality
  • Drive growth in contribution from higher rental plans
  • Mark territories for TSMs and drive productivity growth.
  • Increase the Tag utilization in Low Utilized NEs and buildings.
  • Working closely with Channel Partners and TSMs to support closure of leads
  • Drive engagement with residential societies (RWAs) to make Airtel the preferred
  • service provider

Customer Service:

  • Provide best in class services to customers while keeping Detractor Index in check.
  • Ensure total compliance of CE guidelines & processes
  • Ensure Circle support to manage exceptional escalations, if required

People development & Team management:

  • Ensure seamless supply of quality manpower at the stores & field
  • Control TSMs & SM attrition by ensuring constant training programs, improving quality of recruitment, driving Rewards and Recognition and ensuring proper on boarding process.

Skills Required

  • Results orientation
  • Entrepreneurship
  • Strong communication skills
  • Consultative Selling skills
  • Collaboration skills
  • Team management

Educational Qualifications

Must be a Graduate (Full Time)/ MBA (preferred)

Work Experience

Must have years of sales experience, preferably in Retail /Broadband sales.


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