Manager Marketing

3 days ago

Mumbai, India Swan Energy Limited Full time
About the Company -

Swan group is a 115+ year old engineering & project-oriented conglomerate with businesses across textile, real estate, oil & gas, petroleum products, shipyard and heavy engineering. Swan group has a consolidated group revenue at $600 Mn and has exhibited 100%+ CAGR growth over last 3 years.

Swan group is reknowned for turning around companies and embarking them on the path of unprecedented growth.

Position Summary (For Real Estate Business) -

Swan Energy strives to provide a significant increase in the effectiveness of parameters such as livability, functionality, comfort and value to all its customers. Be it for office spaces, apartments, or large industrial properties, we have forayed into the real estate sector with a primary vision to enhance the quality of workplace ecosystems and residences. All in all, we adapt to exemplary executions of contemporary architecture.

The ideal candidate will be responsible to strengthen the core pillars and image of the brand. The candidate is responsible for the 360º marketing strategy of the brand across all media channels, both online and offline. Defining, creating and owning the consumer journey across all touch points.

We are looking for a Consumer Marketing Head to drive the brand equity among consumers across channels and platforms. The incumbent will lead the marketing strategy with an omni-channel perspective creating opportunities through local relevancy and innovation.

- 360 degree marketing strategy for Cardinal Realty projects.- Analysis of competitive landscape and best practices in the market- Conceptualising brand campaigns through consumer insights- Identify trends in markets, consumer behaviours, products, prices to assess growth opportunities and drive sales- Define the CRM strategy to increase repeat purchases

Kay Result Areas-

Consumer Understanding (50%)

1. Responsible for building brand image with consumers across all channels and platforms2. Defining the target consumer personas and profiles for creating marketing opportunities3. Understanding of consumer insights and converting them into marketing opportunities4. Defines marketing strategy based on competitive landscape, best practices and trends in the market5. Develop story telling concepts around core pillars. GTM strategy through 360o marketing plan for each of the core pillars including Hero Product distortion across all channels6. Grow Brand awareness through story telling concepts7. Own the marketing funnel8. Defines and executes the CRM strategy9. The twelve month calendar to be broken down to clear product offerings through value based propositions (excl direct cash discount).10. Consolidates inputs from Paid, Owned and Earned Media, validates the A&P mix for the upcoming year

Social Media and Digital Coverage (30%)

1. Defines and owns the Digital Calendar2. Compiles campaign performance results from agency and online and using available tools, shares learnings with all.3. Tracks metrics and Key Performance Indicators (KPIs), to set targets and monitors campaign performance

CRM (20%)

1. Defines the CRM strategy.2. Build CRM campaigns3. CRM campaign calendar4. Evaluates campaigns against target KPIs and shares learnings Brand team

Agency Relationships

1. Defines the role of agencies in the GTM strategy2. Manages the deliverables of the agency3. Operational relationship to manage the campaign budgets, schedules and KPIs

Qualifications

- Bachelor's degree or equivalent experience- 5+ years' experience in marketing from Real Estate industry- Ability to multi-task- Strong verbal, written, and organizational skills

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