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Adobe Analytics
3 months ago
Adobe Analytics
- Over 5 years of experience as admin of Adobe Analytics
- Over 5 years of experience in web analytics requirements gathering, solution design and implementation
- 3-5 years of experience of working with Marketing Technology (DMP, DSP, CDP, ESP, etc.) and analytics tools (Adobe Analytics, Google Analytics, tag managers, etc.)
- Up to 4 years of Experience in Adobe Analytics 4 years in Tag Management Systems Adobe Launch DTM Google Tag Manager Tealium
- Up to 2 years in web development skills including JavaScript HTML and JQuery
- Demonstrated ability to perform data analysis for web questions from both business and IT, identify insights, and present findings.
- Proven experience in the area of online visitor intelligence / behavior, tracking/tagging
- Able to work with the business and provide solutions for their analytic and KPI requests
- Professional, communication/presentation skills, focus on value-added delivery
- Proficient with Excel for data analysis, ex. Adobe Target experience will be a plus
- Deep understanding of Digital Marketing & Marketing Technology, with strong ability to understand / translate / map out and construct customer journeys as well as user story functional / non-functional specifications / requirements from end-users needs & business requirements.
- Good communication and collaboration skills, being able to facilitate & translate conversations between Tech and Business
- Proven experience of having solved complex analytical and technical problems
- Strong analytical skills and proven ability to simplify and clearly communicate complex analytical outcomes, linkages and messages
- Ability to elicit business requirements from business users and subject matter experts
- Significant and demonstrate experience to understand conduct interface analysis, the understanding of technology infrastructure and how it interconnects, including sharing data to achieve a business goal.
