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Web and Testing Analyst

1 month ago

Bangalore, India Adobe Full time

JOB LEVEL

P20

EMPLOYEE ROLE

Individual Contributor

Web & Testing Analyst

Web & Testing Analyst is a part of the A.com DMe Analytics team, responsible for driving deeper customer analytics and insights for the Digital Media business on Adobe.com. As a Web & Testing Analyst, you will be using many of the tools in the Adobe Marketing Cloud (i.e. Adobe Analytics, CJA, Adobe Target) as well as working in a Big Data (Hadoop/Hive/DBx) environment.  As an extended member of the team in the US, you will be responsible for analytics associated with Adobeâs web, in-product and cross surface Testing Program.  The successful candidate will be responsible for web/digital analytics, evaluating A/B Split and Multivariate Tests on Adobe.com website.

Job Description:

Responsibilities:

  • Assess, interpret & analyze data to deliver insight and understanding of customer behavior on Adobe.com.
  • Review test hypotheses, help develop comprehensive test plans and success metrics, performing quality assurance on test cells, and calculating the final test results and deep dive analysis of the test results and craft Test Summaries using both behavioral and voice of the customer analytics to provide actionable insights for key business stakeholders. 
  • Proactively identify and analyze trends within the data to understand visitor behavior, market dynamics, and site performance metrics. 
  • Utilize best-in-class analytics tools, including the Adobe Marketing Cloud (eg. Target, Analytics, Ad Hoc Analysis etc.) to analyze test results and provide interpretation, guidance and recommendations to aid marketing decision making.
  • Partner with Marketing, Finance, Product team and eCommerce teams to support RTB process, Launch measurements etc.
  • Ability to understand different Adobe data sources to drive all the cross-surface journey optimization.
  • Partner with Data engineering team to create comprehensive reports and dashboards to visually communicate insights effectively, presenting findings in a clear format. Make complex findings easily understandable, by highlighting key takeaways and actionable recommendations.

Skills/Qualifications:

  • Bachelor's degree required along with practical business experience in analyzing data.  MBA or Masters in a quantitative field like Economics, Statistics, Engineering, or IT a plus
  • Experience in analytics and/or marketing analytics. Experience in B2C and eCommerce is preferred.
  • Experience with web analytics tools such as Adobe Analytics (strongly preferred), CJA, Google Analytics, or CoreMetrics
  • Candidate must know programing languages like R, Python or SQL for data extraction and data stitching work.
  • Expert in A/B and Multivariate testing, design of experiments, the mathematics of statistical hypothesis testing coupled with the ability to draw meaningful business insights across multiple tests.
  • Knowledge of test design and combining disparate data sources is a plus.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. Weâre glad that youâre pursuing a new opportunity at Adobe

Put your best foot forward:

1. Update your Resume/CV and Workday profile â donât forget to include your uniquely âAdobeâ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles youâre interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll. 

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If youâre looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of  gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact accommodations@adobe.com.