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Senior Associate-Influencer Marketing
2 months ago
The Senior Associate Influencer Marketing will be responsible for managing influencer campaigns from start to finish, ensuring seamless execution and delivery. This role requires a strategic and creative thinker with a strong background in influencer marketing, excellent project management skills, and the ability to handle multiple campaigns simultaneously.Key Responsibilities:End-to-End Campaign Execution: Manage the entire lifecycle of influencer marketing campaigns, from strategy development, influencer selection, and contract negotiation to execution, monitoring, and post-campaign analysis.Influencer Relations: Source, vet, and build relationships with influencers across various platforms. Negotiate contracts and maintain communication to ensure influencers deliver high-quality, on-brand content.Client Engagement: Serve as the main point of contact for clients, understanding their objectives, managing expectations, and providing regular updates on campaign progress and performance.Content Oversight: Work closely with influencers to guide content creation, ensuring alignment with campaign goals, brand guidelines, and compliance standards.Performance Tracking: Monitor campaign performance metrics in real time, using data to optimize ongoing campaigns and provide clients with actionable insights and reports.Budget Management: Develop and manage campaign budgets, ensuring projects are delivered on time and within financial constraints while maintaining high-quality standards.Problem-Solving: Proactively address any challenges or issues that arise during the campaign, including content revisions, influencer compliance, and client concerns.Industry Research: Stay informed about industry trends, platform changes, and competitor activities to provide strategic recommendations and identify new opportunities for innovation.