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Senior Associate-Influencer Marketing

2 months ago


Uncha Samana, India Cloutflow Full time

The Senior Associate Influencer Marketing will be responsible for managing influencer campaigns from start to finish, ensuring seamless execution and delivery. This role requires a strategic and creative thinker with a strong background in influencer marketing, excellent project management skills, and the ability to handle multiple campaigns simultaneously.Key Responsibilities:End-to-End Campaign Execution: Manage the entire lifecycle of influencer marketing campaigns, from strategy development, influencer selection, and contract negotiation to execution, monitoring, and post-campaign analysis.Influencer Relations: Source, vet, and build relationships with influencers across various platforms. Negotiate contracts and maintain communication to ensure influencers deliver high-quality, on-brand content.Client Engagement: Serve as the main point of contact for clients, understanding their objectives, managing expectations, and providing regular updates on campaign progress and performance.Content Oversight: Work closely with influencers to guide content creation, ensuring alignment with campaign goals, brand guidelines, and compliance standards.Performance Tracking: Monitor campaign performance metrics in real time, using data to optimize ongoing campaigns and provide clients with actionable insights and reports.Budget Management: Develop and manage campaign budgets, ensuring projects are delivered on time and within financial constraints while maintaining high-quality standards.Problem-Solving: Proactively address any challenges or issues that arise during the campaign, including content revisions, influencer compliance, and client concerns.Industry Research: Stay informed about industry trends, platform changes, and competitor activities to provide strategic recommendations and identify new opportunities for innovation.