Marketing Manager- Offline

1 week ago


Mumbai, India Paradise Placement Consultancy Full time
Responsibilities

:

Creating strategies for ATL, BTL marketing, community marketing, PR for activation of the brand in offline channelCoordinate for Brand and Positioning strategy with the Creative and Media Agencies to assist in creating year-long visibility schedulePlanning and execution of collaterals and giveaway requirements to ensure market level brand awareness and associationCreate briefs and engage with agencies for annual brand plan, campaigns and activationsEnsuring planning and execution of marketing projects, campaigns, and events urban and ruralPlan for and solicit consumer feedback (on product/brand) and identify gapsManage centers level activities & seminars - Responsible for creation of all collaterals, handover collaterals to brand executiveDesign catchment specific activities – Leaflets/Posters/Banners - Responsible for creation of all collaterals, handover collaterals to sales team.Formulate PR plans and strategies, build & manage relationships with targeted journalists & media housesWrite press releases, speeches and other PR copyEmployee Profile:MBA / Post Graduate (Marketing) with experience range of 7+yrs into Media planning, ATL & PRExcellent Communication & Presentation skills

Key Skills :

Btl MarketingPrBrandingMarketing Strategies
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