Marketing Manager

4 weeks ago

ahmedabad, India Crest Data Systems Full time

Job Description:

We are looking for a creative and results-driven Marketing Manager to lead our marketing efforts and drive brand awareness, customer engagement, and revenue growth. The Marketing Manager will be responsible for developing and executing strategic marketing plans, managing multi-channel campaigns, and analyzing performance metrics to optimize marketing ROI. The ideal candidate is a seasoned marketer with a passion for storytelling, a deep understanding of digital marketing channels, and a proven track record of driving successful marketing initiatives for IT industry.

Responsibilities:

Develop and execute comprehensive marketing strategies to achieve business objectives and drive brand awareness and customer acquisition. Lead cross-functional teams to develop and implement integrated marketing campaigns across digital, social media, email, content marketing, and traditional channels. Collaborate with internal stakeholders, including product management, sales, and customer success, to align marketing initiatives with product launches, promotions, and customer engagement initiatives. Manage marketing budgets, track expenses, and analyze ROI to ensure efficient allocation of resources and drive maximum impact. Develop and maintain brand guidelines, ensuring consistency across all marketing collateral and communications. Conduct market research and competitive analysis to identify trends, opportunities, and threats in the market landscape. Utilize marketing automation tools and CRM systems to segment audiences, personalize messaging, and track campaign performance. Monitor and analyze key performance indicators (KPIs) such as website traffic, conversion rates, and customer engagement metrics to measure marketing effectiveness and identify areas for optimization. Stay abreast of industry trends, emerging technologies, and best practices in marketing, and leverage insights to continuously innovate and improve marketing strategies and tactics.

Requirements:

Bachelor's degree in marketing, business administration, or related field; MBA or equivalent preferred. 5+ years of product management experience in a technology-driven environment, with a proven track record of delivering successful products to market. Proven track record of developing and executing successful marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. Strong analytical skills and ability to interpret data, analyze trends, and make data-driven decisions to optimize marketing performance. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization. Proficiency in marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, Adobe Analytics). Creative thinker with a passion for storytelling and the ability to develop compelling messaging and content that resonates with target audiences. Self-motivated and results-oriented, with a strong sense of ownership and accountability for achieving marketing objectives.

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