Social Media Marketing Specialist

6 days ago

hyderabad, India Varun Digital Media Full time
Job Title: Ads Expert (Facebook, Google, Email Marketing, and Social Media)
Location: Hyderabad
Job Type: Full-Time
Timings: 2PM-11PM
Job Description:
We are looking for a dynamic Ads Expert with expertise in managing advertisements across various platforms, including Facebook, Google Ads, email marketing, and social media channels. The ideal candidate will possess a comprehensive understanding of digital marketing strategies, advanced knowledge of advertising platforms, and a proven track record of driving successful ad campaigns across multiple channels.
Responsibilities:
1. Develop and implement integrated advertising strategies across Facebook, Google Ads, email marketing platforms, and social media channels to maximize reach and engagement.
2. Conduct thorough research to identify target audiences, market trends, and competitive landscape to optimize ad performance across all platforms.
3. Create compelling ad campaigns, including ad copywriting, design, targeting, and optimization, tailored to each platform's specifications and audience preferences.
4. Monitor and analyze ad performance metrics across all channels, leveraging data insights to refine targeting, messaging, and bidding strategies for optimal results.
5. Implement A/B testing methodologies across various ad formats and platforms to optimize campaign performance and drive higher conversion rates.
6. Stay updated on emerging trends, best practices, and platform updates in digital advertising, email marketing, and social media to ensure campaigns remain innovative and effective.
7. Collaborate closely with cross-functional teams, including marketing, design, content, and analytics, to align ad strategies with broader marketing objectives and initiatives.
8. Provide strategic recommendations and insights to stakeholders based on campaign performance analysis and market research findings.
9. Ensure compliance with advertising policies and regulations across all platforms, maintaining a high level of integrity and professionalism in all ad campaigns.
Requirements:
1. Bachelor's degree in Marketing, Advertising, Business, or related field.
2. Proven experience managing digital advertising campaigns across multiple platforms, including Facebook, Google Ads, email marketing, and social media.
3. Strong understanding of digital marketing principles, including audience segmentation, targeting, conversion optimization, and engagement metrics.
4. Proficiency in ad management platforms such as Facebook Ads Manager, Google Ads, email marketing automation tools (e.g., Mailchimp, HubSpot), and social media advertising platforms.
5. Analytical mindset with the ability to interpret data, generate actionable insights, and optimize campaign performance across various channels.
6. Excellent communication skills, both written and verbal, with the ability to convey complex ideas clearly and persuasively.
7. Detail-oriented approach with a focus on accuracy and quality assurance in ad campaign setup, monitoring, and reporting.
8. Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously while meeting deadlines.
9. Certifications in Google Ads, Facebook Blueprint, email marketing, or other relevant digital marketing certifications are a plus.
If you are passionate about digital advertising, email marketing, and social media, possess strong analytical skills, and thrive in a dynamic environment, we encourage you to apply for this exciting opportunity to join our team as an Ads Expert.

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