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Lead Generation Executive

2 months ago

kanpur, India Kaliper Full time

Job Title : Lead Generation Manager

Location : Hybrid

Company : Kaliper Technologies


About Us :

Kaliper Technologies is a fast-growing IT consultancy focused on delivering innovative solutions to businesses. We are looking for a dynamic Lead Generation Manager to drive business growth by identifying and developing new business opportunities.


Job Summary :

The Lead Generation Manager will be responsible for managing the lead generation process, creating strategies to attract potential clients, and ensuring a steady pipeline of qualified leads for the sales team. This role is critical for scaling our client base, especially within industries served by Kaliper Technologies.


Key Responsibilities :

  • Develop and execute lead generation strategies to attract potential clients.
  • Identify target markets and industries to generate high-quality leads for IT consultancy services.
  • Collaborate with the marketing team to create campaigns aimed at capturing and nurturing leads.
  • Utilize various tools, platforms, and methods (e.g., , email marketing, content syndication, etc.) to source leads.
  • Monitor and evaluate the effectiveness of lead generation campaigns and optimize them for better performance.
  • Qualify leads through research, data analysis, and initial outreach, ensuring they align with Kaliper’s ideal client profile.
  • Maintain and update the CRM system with accurate data on leads and potential clients.
  • Work closely with the sales team to ensure a smooth handoff of qualified leads.
  • Provide regular reporting on key metrics, such as lead volume, conversion rates, and campaign effectiveness.


Qualifications :

  • Proven experience of minimum 1 year in lead generation, preferably in the IT consultancy or technology services sector.
  • Strong understanding of B2B sales processes, especially within IT and technology consulting.
  • Proficiency with CRM tools and lead generation software.
  • Excellent communication, analytical, and organizational skills.
  • Ability to work in a fast-paced environment and adapt to changing priorities.
  • Strong problem-solving skills and ability to think strategically.


Preferred Skills :

  • Experience with digital marketing tools (e.g., Google Analytics, SEO, SEM) and content marketing strategies.
  • Understanding of the IT consultancy landscape and key industries served by Kaliper Technologies.
  • Data-driven mindset with a focus on results and performance improvement.