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Eloqua campaign specialist
4 days ago
Job Title: Eloqua campaign specialist
Job Description:
We are seeking a highly skilled Eloqua Campaign Specialist with 3-5 years of experience to join our marketing team. The ideal candidate will possess hands-on experience with audience segment optimization, as well as expertise in customization, integrations, and automation of workflows on Eloqua’s campaign canvas. This role requires proficiency in the Eloqua tool, including working on canvas, filters, segmentation, and related functionalities. The candidate will play a critical role in optimizing our email marketing efforts and enhancing campaign performance.
Key Responsibilities:
- Develop, execute, and optimize email marketing campaigns using the Eloqua platform.
- Perform audience segmentation and optimization to effectively target and engage the right audience.
- Customize and integrate Eloqua with other marketing tools and systems.
- Automate workflows on Eloqua’s campaign canvas to improve efficiency and effectiveness.
- Create and manage filters and segments within Eloqua to enhance campaign targeting.
- Monitor campaign performance and provide data-driven recommendations for improvements.
- Collaborate with cross-functional teams to ensure alignment and successful execution of campaigns.
- Troubleshoot issues and provide solutions related to Eloqua campaigns and integrations.
- Stay updated with the latest trends and best practices in email marketing and marketing automation.
Mandatory Requirements:
- 3-5 years of hands-on experience with the Eloqua platform.
- Proven expertise in audience segment optimization and email marketing.
- Proficiency in using Eloqua’s canvas, filters, segmentation, and related functionalities.
- Strong analytical skills with the ability to interpret data and make actionable recommendations.
- Excellent problem-solving skills and attention to detail.
- Strong communication and interpersonal skills.
- Bachelor’s degree in Marketing, Business, IT, or a related field.
Optional Requirements:
- Experience with other marketing automation tools (e.g., Marketo, HubSpot).
- Knowledge of HTML/CSS for email customization.
- Understanding of CRM systems and their integration with Eloqua.
- Familiarity with data analytics and reporting tools.
Qualifications:
- Demonstrated proficiency in using the Eloqua platform for campaign management.
- Proven ability to optimize audience segments and automate workflows on the Eloqua canvas.
- Strong organizational and multitasking skills, with the ability to prioritize effectively.
- Ability to work collaboratively with cross-functional teams in a fast-paced environment.
- Commitment to continuous improvement and staying updated with the latest industry trends and best practices.
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