Associate Manager Media Planning

2 weeks ago


Mumbai, India Nykaa Full time
About the Role :
We are looking for an analytical, data-driven individual to help plan and execute the media strategy for Nykaa across 360 media channels (Print, OOH, TV, Digital, Innovations). The ideal candidate will have experience in media-management for ecommerce players, along with a proven track record in delivering successful, result oriented media campaigns. This role requires a blend of creativity, strategic thinking, and agility to optimise plans to deliver results.
Role Description :
You will be the primary SPOC managing Nykaa’s media agency, and planning media investments.
Devise 360 media plans & investments for big-bet campaigns
Evaluate investments on different national & regional media channels basis Nykaa’s audience demographic & campaign objectives. Plan media inventory & strategy to attain aforementioned objectives.
Media Execution
Execute successful delivery of all MRs for respective channels.
This includes end to end ownership of all processes – Estimates, PIs, POs, MR requirements, Budgeting, Asset Delivery per MR, Campaign Tracking & Reporting
Media Tracking
Track results from media spends during & after campaigns. Analyze performance metrics and adjust strategies to optimize results
Ongoing Media Opportunity Scoping
Interact with the media agency at an ongoing basis to map competitor campaigns, scope avenues for media-investments, stay abreast with media innovations & plan ongoing media investments for Nykaa.
Knowledge and Skill / Qualification Requirements :
6+ years of experience in media planning. (Media agency & digital marketing experience is a plus)
Proven experience in 360 media management for brands – ideally in the ecommerce / retailer domain.
Ability to assess impact of spends, analyze data and derive actionable insights & recommendations
Ability to understand audience needs and behaviours across platforms /devices / content and translate this into strategic thinking.
Excellent communication and interpersonal skills.

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