Executive- Media Planning

6 months ago

Mumbai, India Mirum Digital Pvt. Ltd. Full time

**Experience: 2-4 years**
- Use understanding of campaign and marketplace to contribute ideas for campaign experiments and prioritize experiments contributed by other team members
- Determine the best media outlet mix for our campaigns
- Adherence to team quality standard for reporting template and delivery
- Optimize ad campaigns according to geographic exposure, frequency, time spans and more
- Research, collect and analyse market data to support media plans and strategy
- Maintain accuracy and timely updates of deliverable tracking documents for team
- Identify target audiences and understand their behaviour and habits
- Evaluate the success of media strategies and campaigns
- Allocate budgets and monitor costs.
- Use understanding of campaign performance to contribute content to campaign wrap-up presentations
- Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
- Manage accurate forecasts, media plans, and all key media planning documentation

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