Urgent Search: Email Marketing Specialist

2 days ago


Bengaluru, India BornHi Digital Full time
About the Role:

The Email Marketing Specialist will be responsible for managing day-to-day email marketing campaigns, analyzing marketing data, generating leads, and implementing marketing automation. This role requires strong communication skills and expertise in email marketing software.

Responsibilities:

- Develop and implement email marketing campaigns that align with overall marketing and business goals- Manage the email marketing calendar and ensure timely execution of campaigns.- Write and edit email copy and creative content that engages our audience.- Conduct A/B tests to optimize email performance- Analyze email campaign data and provide insights to improve future campaigns- Performance Analysis: Track and analyze metrics (open rates, click-through rates) to optimize campaigns.- Compliance: Ensure emails comply with CAN-SPAM and other regulations.Experience in marketing analytics and data analysis- Segment and manage email lists to ensure effective targeting and deliverability.- Stay up to date with industry trends and best practices in email marketing

Qualifications:

- Proven experience in email marketing.- Proficiency with email marketing tools (OMNISEND).- Strong writing and editing skills.- Analytical mindset for tracking and improving campaign performance.- Ability to work independently and meet deadlines.

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