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Digital Marketing Specialist

3 months ago

Bengaluru, India AMCI Edtech Pvt. Ltd. Full time

Position Overview:

We are seeking a highly motivated and experienced Digital Marketing Specialist to manage and enhance our digital marketing strategies. The ideal candidate will have a comprehensive understanding of SEO, social media, email marketing, and Google Ads. If you also have content writing skills, that's a great advantage.


Key Responsibilities:


1. SEO:

   - Conduct keyword research and optimize website content to improve search engine rankings.

   - Monitor and analyze website traffic and search engine rankings.

   - Implement on-page and off-page SEO strategies to increase organic traffic.


2. Social Media:

   - Develop and implement social media strategies to increase brand awareness and engagement.

   - Manage and grow our social media presence on platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.

   - Create and schedule posts, and respond to comments and messages promptly.


3. Email Marketing:

   - Create and manage email marketing campaigns to nurture leads and engage customers.

   - Segment email lists and personalize email content to improve open and click-through rates.

   - Monitor and analyze email campaign performance and make data-driven adjustments.


4. Google Ads:

   - Plan, create, and manage PPC campaigns on Google Ads to drive targeted traffic and conversions.

   - Monitor and optimize ad performance, including keyword selection, ad copy, and landing pages.

   - Conduct A/B testing and use analytics tools to measure ROI and improve campaign effectiveness.


5. Content Writing (Preferred):

   - Create high-quality, engaging content for various digital channels, including blogs, social media, email, and websites.

   - Collaborate with the content team to ensure consistent brand messaging and tone.


Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.

- Proven experience as a Digital Marketing Specialist or similar role.

- Strong understanding of SEO principles and techniques.

- Proficiency in managing social media platforms and tools.

- Experience with email marketing platforms and strategies.

- Expertise in Google Ads, including PPC campaign management.

- Excellent written and verbal communication skills.

- Ability to analyze data and make informed decisions.

- (Preferred) Content writing experience and skills.