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Email Marketing Specialist

3 months ago

Bengaluru, India BornHi Digital Full time

About the Role:

The Email Marketing Specialist will be responsible for managing day-to-day email marketing campaigns, analyzing marketing data, generating leads, and implementing marketing automation. This role requires strong communication skills and expertise in email marketing software.


Responsibilities:

  • Develop and implement email marketing campaigns that align with overall marketing and business goals
  • Manage the email marketing calendar and ensure timely execution of campaigns.
  • Write and edit email copy and creative content that engages our audience.
  • Conduct A/B tests to optimize email performance
  • Analyze email campaign data and provide insights to improve future campaigns
  • Performance Analysis: Track and analyze metrics (open rates, click-through rates) to optimize campaigns.
  • Compliance: Ensure emails comply with CAN-SPAM and other regulations.Experience in marketing analytics and data analysis
  • Segment and manage email lists to ensure effective targeting and deliverability.
  • Stay up to date with industry trends and best practices in email marketing


Qualifications:

  • Proven experience in email marketing.
  • Proficiency with email marketing tools (OMNISEND).
  • Strong writing and editing skills.
  • Analytical mindset for tracking and improving campaign performance.
  • Ability to work independently and meet deadlines.