Content Marketing

1 month ago

Bengaluru, India VAP Group Full time

About VAP Group
Who are we?
One stop destination for all blockchain solutions .We are adept at assisting all blockchain efforts, including ICO, STO, NFT, DeFi and IEO and FinTech, flourish in an intensely competitive and extremely volatile market with our knowledge of and expertise in all industry fundamentals.

We strive to make your visions for blockchain projects a reality and offer multi-chain services to help you better serve your clients and create enduring brand recognition and consumer loyalty.

We have highly qualified experts in Blockchain marketing, recruiting, media management, press releases, conference production, and other services.

This position pertains to one of our business segments, namely CryptoNewsZ .

We are hiring for Content Marketing for CryptoNewsZ which is a pioneer news media house covering news & events from the crypto and  blockchain industry

Requirements

Who are we looking for?
We are seeking a dynamic Content Marketing Associate to join our team. The ideal candidate will be passionate about Crypto and Blockchain, possess strong writing skills, and have a knack for creating compelling content that engages and educates our audience.

Roles and Responsibilities:
Content Strategy Development:

  • Collaborate with the marketing team to develop and execute a comprehensive content strategy aligned with overall marketing objectives.
  • Conduct market research and competitor analysis to identify content opportunities and trends.

Content Creation:

  • Produce high-quality and engaging written, visual, and multimedia content for various channels, including blog posts, articles, videos, infographics, and social media.
  • Ensure all content is aligned with brand voice, messaging, and key value propositions.

Audience Engagement:

  • Develop and implement strategies to engage target audiences through content across different stages of the customer journey.
  • Monitor and respond to audience feedback and engagement metrics to optimize content performance.

SEO Optimization:

  • Implement SEO best practices in content creation to enhance organic visibility and drive traffic to the website.
  • Collaborate with the SEO team to identify keywords and topics relevant to the target audience.

Campaign Coordination:

  • Work closely with cross-functional teams to integrate content into larger marketing campaigns.
  • Collaborate with designers, videographers, and other creatives to produce visually appealing and shareable content.

Performance Analysis:

  • Monitor and analyze content performance using relevant metrics and tools.
  • Provide regular reports and insights to optimize content strategies based on performance data.

Skills and Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in content marketing, preferably in a B2B or B2C environment.
  • Strong writing and editing skills with an ability to create content for different audiences and platforms.
  • Proficiency in content creation tools and platforms.
  • Knowledge of SEO best practices.
  • Familiarity with social media and content distribution strategies.
  • Creative thinking and the ability to generate innovative content ideas.

Website URLS :    


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