Influencer Marketing Specialist

1 month ago

delhi, India HealthKart Full time
About HealthKart:
HealthKart is India’s leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We have two marquee nutrition brands - MuscleBlaze & HK Vitals - which are leaders in their respective segments and follow an omni-channel distribution strategy. We have been expanding rapidly, currently employing over 1000 people and have also served more than 10M happy customers raising over US$ 75M funds till date.
Roles & Responsibilities:
Device and execute end-to-end Influencer marketing strategy for the HK Vitals Skin portfolio.
Identify, build and maintain a working relationship with repertoire of Influencers – Paid as well as barter
Competitive benchmarking around influencer activations to maintain maximum share of voice for the brand on social media
Review and upgrade the influencer associations on a periodic basis performance metrics of social media engagement and traffic
Work on a business model to work with the influencers to optimize the results through the association on a long term basis
Track and maintain a repository of all influencer campaigns and deliverables
Manage Influencer and Affiliation/Referral partnerships
Support planning, stargazing and execution of various Influencer campaigns which involves brainstorming, content ideas, influencer screening across categories- Beauty, Wellness, Lifestyle & Fitness, communicating and coordinating, timely execution, and maintaining reports
On-boarding and managing new and existing influencers for various digital and offline campaigns and the day to day Influencer activities-Product/Offer launches and awareness, Paid collaborations, Referral codes, International blogger collaborations, etc.
Track performance of all influencer marketing projects
Keep a track of weekly targets and help the team to achieve the same
Measurable improvements to perform
Stay current with digital media trends and tools
Manage Referral Marketing via influencer partnerships
Ensure Influencer acquisitions and retentions via designing various programs and on- boarding influencers for the same
Work with other departments (product development, creative, merchandising, operations, and sales, etc.) to ensure goal and strategy alignment
Requirements:
Should be from an agency background having dealt with various Influencer campaigns. Skincare brand experience is a plus.
Good negotiation skills to ensure maximum ROI for the budgets
Should have worked with a mix set of influencers – Category A+, A, B, Micro
Understand nuances of working with influencers on different platforms – Youtube, Instagram
Blend of creativity, analytical, perseverance, and results-oriented problem-solving skills
Strong sense of ownership and appetite for learning
Proficient in Word, Excel (Moderate to advanced excel experience), Outlook and PowerPoint
An eye for potential digital creator
A team-oriented mindset and the ability to work with the wide range of individuals
Ability to flourish with minimal guidance, be proactive, and handle uncertainty
Should have 2-3 years of experience in Influencer marketing
Excellent communication skills
Bachelors/PG in marketing or relevant work experience

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