Lead Generation Specialist

BM Marketing Solution is a leading provider of software development, website development, and digital marketing services. We specialize in delivering cutting-edge solutions to clients worldwide, helping them grow their businesses through innovative technologies and strategic marketing initiatives. We are seeking a highly motivated and experienced Lead Generation Specialist to join our team and drive growth in the international market.

Job Overview:

The Lead Generation Specialist will be responsible for identifying, qualifying, and nurturing new business opportunities for our software development, website development, and digital marketing services. This role requires a deep understanding of the global market, strong analytical skills, and a proactive approach to generating high-quality leads that align with our business objectives.

Key Responsibilities:

• Market Research: Conduct in-depth market research to identify potential clients in target international markets. Understand industry trends, competitive landscape, and client needs.
• Lead Generation: Develop and execute lead generation strategies using various channels, including email marketing, social media, LinkedIn, content marketing, SEO, PPC campaigns, and industry-specific platforms.
• Prospecting: Identify and reach out to potential clients through targeted email campaigns, cold calling, and networking. Utilize CRM tools to track and manage leads.
• Lead Qualification: Evaluate leads based on predefined criteria to ensure they align with our services and business goals. Qualify leads to pass on to the sales team.
• Content Creation: Collaborate with the marketing team to create and distribute relevant content, such as whitepapers, case studies, blogs, and webinars, to attract and engage potential clients.
• Relationship Building: Build and maintain relationships with potential clients by providing them with valuable information, addressing their concerns, and nurturing them through the sales funnel.
• Reporting & Analytics: Monitor and analyze lead generation metrics, campaign performance, and ROI. Provide regular reports to the management team, along with recommendations for improvement.
• Collaboration: Work closely with the sales and marketing teams to align lead generation activities with overall business objectives and sales targets.

Qualifications:

• Experience: Minimum of 3-5 years of experience in lead generation, business development, or a related role, preferably in the software development, website development, or digital marketing industry.
• Global Market Knowledge: Strong understanding of international markets, particularly in North America, Europe, and Asia. Familiarity with different cultural and business practices.
• Communication Skills: Excellent written and verbal communication skills in English. Additional language proficiency is a plus.
• Technical Knowledge: Basic understanding of software development, website development, and digital marketing services is essential. Ability to effectively communicate the value of these services to potential clients.
• Analytical Skills: Strong analytical and research skills, with the ability to interpret data and make informed decisions.
• CRM Proficiency: Experience with CRM tools like Salesforce, HubSpot, or Zoho to manage and track leads.
• Self-Motivated: Highly motivated, with a proactive approach to lead generation and the ability to work independently.
• Team Player: Ability to collaborate effectively with cross-functional teams, including sales, marketing, and development teams.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunities for professional growth and development.
• Flexible working hours and the option to work remotely.
• A dynamic and inclusive work environment with a global focus.
• Health and wellness benefits (if applicable).

Job Types: Full-time, Permanent

Pay: ₹10, ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Leave encashment

Education:

• Bachelor's (Required)

Experience:

• Lead Generation Specialist: 2 years (Required)
• total work: 3 years (Required)

Language:

• Hindi (Preferred)

License/Certification:

• Fundamentals of digital marketing (Preferred)

Location:

• Magarpatta, North Hadapsar, Hadapsar,, Pune, Maharashtra (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person