Salesforce Marketing Cloud Consultant

1 week ago

Pune, India 1HResource Solutions Full time

Job Location : Pune / Mumbai / Hyderabad / Bengaluru / Gurgaon / Chennai / Kolkatta.

Work Timings - 9:00 AM to 6:00 PM or 11:00 AM to 8:00 PM.

Looking for a world of opportunities and a fulfilling career? We are hiring for creative digital consultancy.

We combine leading digital and creative capabilities with deep industry knowledge and experience.

That means, our clients can bring us their biggest challenges, knowing we have what it takes to bring a business vision to life.

Work You'll Do :

- Practitioners will integrate and learn from talented colleagues who have focused around core domains that we may not have had visibility into.

- Our move towards integrated solutions demands that everyone adopt a growth mindset and invest in expanding their understanding of what we bring to the marketplace.

- Practitioners will be able to develop skills in a Portfolio that represents the unification of the some of the most diverse, globally recognized brands and businesses in the organization-an exciting opportunity for their career development.

- Has excellent communication and interpersonal skills.

The Team :

The Customer & Marketing Offering Portfolio integrates our most differentiated, globally recognized customer and marketing businesses.

It focuses on owning the commercial agenda through growth strategy, enhanced user experiences, and engagement through the entire customer lifecycle.

From our core strengths in creative design to strategy, platforms and solutions, as well as our continued growth through acquisitions, we are specifically positioned to bring fully integrated solutions to our clients.

We are all consumers and personal marketers.

This reality is what makes the Customer & Marketing Offering Portfolio so exciting.

What we deliver in the market each and every day directly impacts who we are as customers.

We are able to deliver on outcomes for the very products and services that we have the privilege of engaging with ourselves.

Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth.

We do this by creating content, communications, and experiences that engage and inspire their customers to act.

We implement and operate the technology platforms that enable personalized content, commerce and marketing user centric experiences.

In doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations.

Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

We serve our clients through the following types of work:.

- Cross-channel customer engagement strategy, design and development (web, mobile, social, physical) eCommerce strategy, implementation and operations.

- Marketing Content and digital asset management solutions.

- Marketing Technology and Advertising Technology solutions.

- Marketing analytics implementation and operations.

- Advertising campaign ideation, development and execution.

- Acquisition and engagement campaign ideation, development and execution.

- Agile based, design-thinking, user-centric, empirical projects that accelerate results Work you'll do.

Qualifications and Experience :

- Minimum of 3-9 years of experience in Marketing Cloud/Eloqua or similar marketing platform.

- Engage/ lead teams to execute projects and be the key interface to end users.

- Analyse and identify gaps in functional/business requirements and should be able to effectively communicate this to both Business and Functional analysts.

- Architecting requirements, analysis & providing marketing insight in other phases across existing and identified marketing programs ensuring delivery on planned value.

- Playing a key liaison role during technology implementation, providing direction and requirements clarity and testing new and enhanced capabilities, prior to release into production.

- Analyze, estimate and recommend solutions with in-depth understanding of customer landscapes.

- Should be able to assess the impact on technical designs caused by changes in functional requirements.

- Develop end-to-end marketing automation solution leveraging contact builder, email studio, automation studio, journey builder etc.

- Build/configure integration between Salesforce Marketing Cloud and CRM/other application using MC Connector/Middleware/SOAP/REST based solution.

- Trains/mentors other practitioners on Salesforce Marketing Cloud and help build marketing capabilities, thought leadership and assets.

- Maintains alignment with Salesforce.

- Marketing Cloud development best practices


Required :

- Understand functional requirements and should be able to develop technical design using standard patterns and be able to communicate the same effectively to the team members.

- Should have very good technical problem solving skills.

- Ability to analyze and identify gaps in functional/business requirement and should be able to effectively communicate with both Business and Functional analysts on the same.

- Ability to assess the impacts on technical design because of the changes in functional requirements.

- Ability to perform independent quality reviews on the project.

- Must have deep understanding of different kind of marketing programs in a multichannel campaign and marketing world Preferred.

- Good knowledge on Front End skills such as HTML/CSS Good knowledge on SQL, SSJS, Ampscript, Execution of A/B Testing.

- Experience/ knowledge on tools such as Litmus/Email on Acid.

- Experience on similar marketing platforms such as Pardot or Adobe Marketing Cloud would be plus.

- Good understanding on the marketing concepts and overall flow in marketing automation space


- Certified Salesforce Email Specialist or Salesforce Marketing Cloud Consultant.


- Experience on Social Studio and Mobile Studio would be a plus.

(ref:hirist.tech)

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