Analytics and Tracking Specialist

1 month ago


Delhi, India Tealbox Digital Full time
About Tealbox Digital:

Tealbox DIgital is a leading digital marketing agency with a focus on data-driven results. We specialize in GA4 tracking implementation, ad tracking for platforms such as Facebook and LinkedIn, Google Tag Manager (GTM), Shopify GA4 tracking, and event-based tracking for custom websites.

We are currently seeking a talented and motivated Tracking Implementation Specialist to join our team. The ideal candidate is a problem solver and innovative thinker with a basic understanding of code and the tools required to implement tracking. They will be responsible for creating and implementing tracking solutions across a range of platforms and websites.

Responsibilities:

- Deploy and manage tracking solutions utilizing Google Analytics (GA), Google Tag Manager (GTM), Facebook Events Manager, and other relevant tools across diverse platforms and websites.- Collaborate closely with the development team to implement data layers and tracking codes, ensuring seamless integration and accurate data collection.- Configure event-based tracking for custom websites, Shopify GA4 tracking, and other e-commerce platforms to monitor user interactions effectively.- Integrate Google tracking solutions such as Google Ads conversion tracking and Google Analytics Enhanced Ecommerce for advanced insights and optimization.- Implement server-side tracking solutions to capture data from server interactions, ensuring comprehensive data collection and analysis.- Integrate Floodlight tracking for advanced conversion tracking and attribution modeling across various advertising platforms.- Utilize app SDKs for tracking user interactions and behavior within mobile applications, providing insights for optimization and engagement strategies.- Troubleshoot and resolve tracking issues promptly, working with cross-functional teams to identify root causes and implement effective solutions.- Optimize tracking implementations to enhance data accuracy, performance, and actionable insights, staying current with industry trends and best practices.- Provide comprehensive training and support to team members on tracking implementation techniques and best practices.

Requirements:

- Bachelor's degree in Computer Science, Information Technology, or a related field, or equivalent practical experience.- Minimum of 1 year of hands-on experience in tracking implementation, with expertise in GA4, GTM, Facebook Events Manager, and LinkedIn tracking.- Proficiency in code fundamentals, particularly JavaScript, HTML, and CSS, with demonstrated experience in implementing data layers.- Familiarity with server-side tracking methodologies and experience integrating app SDKs for mobile tracking.- Strong problem-solving abilities, creativity, and attention to detail.- Excellent organizational and project management skills, with the ability to manage multiple projects concurrently.- Effective communication skills, enabling collaboration with cross-functional teams.- Knowledge of Floodlight tracking and event-based tracking for custom websites is advantageous.

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