Area Sales Executive

1 week ago


Bhopal, India Britannia Industries Full time
Position Title: Territory Sales in chargeFunction:

SalesKey Stakeholders:Internal:Sales Admin,Depot,QualityExternal:AW & AWSM,Retailers,Wholesalers (W/S)Educational Qualification:

GraduateDesired Competencies:Market Execution, Business Development, Channel Partner Management, Selling & Negotiation,Key Responsibilities:Ensure achievement of secondary sales targetsSetting objectives for AWBreaking objectives for AWSM (beat-wise)Ensure communication of objectives to AWPeriodic tracking of objectivesAW ManagementAlign, support & motivate AW to meet business objectivesEnsure adequate infrastructure & systemsAct as a commercial interface between AW & BILCoach, manage & evaluate AWSM performanceCoach AWSM on BIL best practices & WOWTrain AWSM on Sales Call ProcessEvaluate their performance PeriodicallyProvide on the job support / guidance for addressing territory specific issuesEnsure adequate service level in market & build business in existing & new outletsEnsure adequate servicing at dealer pointsMaintain relations with existing dealersIncrease the depth and width per dealerProspect new outletsPerform activations as per decided by ASMExecute visibility implementation & MerchandizingEnsure adherence to plan-o-gramEnsure execution of primary & secondary MerchandizingEnsure execution of Visibility ImplementationImplement launch of new consumer promos / trade schemes & new productsOperationalize new product through communication & samplingEffectively communicate schemes to AWSM to ensure right sell-in at the dealer pointTrack & review performance of new products / schemesMarket IntelligenceCollect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etcMaintain records & systemsPJP dataMIS reportingEnsure Hub of UDAANRepresent Britannia for consumer complaintsVisit consumer to address & sort quality complaints.Inform Quality about status of complaint
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