15h Left: Oncology Sales Specialist
2 weeks ago
Purpose and Scope:
- Actively identify Oncologists unmet needs according to the disease-specific treatment flow and be a solution provider to the treater by:
1. Exemplary disease area and product knowledge2. Superior understanding of the market, stakeholders, customers, competition3. Segment customers based on their clinical priorities and position our brand effectively4. Confidently communicate product benefits/features and the outcome benefits to patients5. Engage in scientific disseminate science/data through educational sessions6. Establish value of the product and solve clinical questions of treaters7. Cross-collaborate with marketing/medical/PV to bring in the best outcome to the treater/patients
- Achieve business objectives by establishing leverage points of Astellas Oncology product- Ensure close collaboration with the team, within and above the territory- Elevate Astellas image in the market/HCP communities
Responsibilities and Accountabilities:
Collecting and analyzing data/information
- Collaborate with established and innovative sources on collating information on market/key accounts/Institutions/customers and competitors for the purpose of establishing sales plan- Analyzing and assimilating information- Customer segmentation based on analyzed data, utilizing customer segmentation- Preparing an in-depth customer mapping based on the all the data and align with manager
Developing knowledge
- Enhancing self and team competency through self-learning to acquiring overall domain knowledge on oncology and specific related diseases- Understand patient journey, patient funnel for respective disease area- Identifying treatment flow and unmet needs specific to each customer's patients- Engage in active learning with the help of L&D, Medical and Marketing about our product and competitors- Enhance self-confidence by investing by continuously improving communication/presentation skills etc.- Be innovative to facilitate deeper penetration of brand messages- Proficiency in MS Office, digital platforms etc.
Territory Management
- Ensure good hygiene matrices for the overall health of the territory- Adhere to SFE parameters; coverage and right frequency, as prescribed- Healthy balance of secondary sales and stock inventory etc- Plan, organize and hold HCP group meetings on a regular basis- Increase product acceptance of HCPs by effectively implementing strategies and activities including but not limited to promotional educational activities, promotional interactions with HCPs- Provide prompt follow-ups on HCP requests- Together with Line Manager, build strong relationships with all key stakeholders (KOLs, KDMs) to influence application and approval process for hospital listing/hospital tender- Ensure relevant rate quotes are provided to institutions and ensure smooth facilitation of product supply- Collaborate with distribution network, HCP/purchase teams and ensure regular supply of products to the hospitals/patients
Performance Management
- Align with Line Manager to set performance objectives and tasks; quarterly, half yearly and annually- Collect and analyze Astellas/competitor’s data on timely manner- Ensure achieving SFE and Digital KPIs in line with objectives, provide regular and accurate reports to Line Manager on territory matters, report according to procedures of the call reporting system- Allocation of time within calendar year to achieve Key Performance Indicators as assigned by Line Manager
Compliance
- Ensure that all in-field activities are in line with relevant India regulations, local pharma code and Company business principles and values; is accountable for individual’s compliance to business ethics and regulations
Adverse Event Report
- Be responsible for reporting all available information of an adverse event within one business day of awareness
Any other tasks requested by the company
Required Qualifications:
- Bachelor’s degree in Science/Pharmacy- 4-5 years experience in sales function in Oncology/Solid tumour segment- Proven track record of successfully and consistently meeting business objectives- Domain knowledge proficiency (cancer/relevant disease area)- Experience in MNCs with innovative product promotion will be desirable
1. Business Skills2. Behaviours3. Knowledge
- Understanding of pharmaceutical industry at basic level- Strong customer relations skills and continual awareness of changing medical developments- Good at planning and time management- Teamwork skills- Persuasive skills- Positive working attitude and willing to learn and take up challenges- Independent, and sales & result driven- Good communication skill, negotiation and presentation skills- Able to multi-tasks, able to work with high work pressure
Competence English
- Written-Spoken
Preferred Qualifications
- Cross-functional Collaboration, To do attitude, Good inter-personal skills
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