PR & Communications Manager - North America Focus

Overview We’re looking for a strategic, tech-savvy, and hands-on PR leader to build and lead Testlify’s global communications engine from the ground up. This is a zero-to-one leadership role for a professional who can amplify our brand across North America , secure high-impact media coverage, and position our founders and platform as thought leaders in the global HR tech and talent assessment space. You’ll play a pivotal role in shaping how the world perceives Testlify - an AI-driven assessment platform transforming how enterprises hire with precision, efficiency, and fairness. You’ll set the communications foundation for a fast-scaling HR tech company already partnering with leading ATS and enterprise clients , working directly with leadership to build a modern, measurable, and high-impact PR function. The ideal candidate is both a storyteller and operator - someone who can develop strategy, build relationships, and execute campaigns using modern PR, CRM, and automation tools to deliver measurable business outcomes. Key Responsibilities Build the PR function from the ground up -  frameworks, budgets, tools, and KPIs for all communications and media activities. Lead a North America-focused PR strategy , securing consistent coverage in top-tier business, HR, and technology publications (Forbes, TechCrunch, Fast Company, SHRM, HR Executive, etc.). Position Testlify’s founders and leadership as global thought leaders through interviews, expert commentary, and contributed articles. Secure speaking opportunities at high-impact industry events, panels, and podcasts that reach enterprise HR decision-makers. Collaborate with Product Marketing and Growth teams to amplify new assessment launches, feature updates, and partnerships with compelling narratives. Lead co-marketing and partnership PR with ATS, HR tech, and L&D ecosystem partners through joint press releases, webinars, and case studies. Build and manage analyst relations - ensuring Testlify’s presence in HR tech reports, enterprise evaluations, and industry research. Create a data-driven content strategy for press releases, media kits, founder thought-leadership, and ROI-focused case studies aligned with brand voice and SEO goals. Manage and optimize the PR tech stack and CRM tools (HubSpot, Apollo, or similar) to segment and nurture media, analyst, and enterprise contact lists. Roll out email-based outreach campaigns to journalists, analysts, partners, and enterprise prospects - from copywriting to analytics. Leverage automation, A/B testing, and campaign metrics to continuously improve outreach performance. Integrate PR and marketing workflows so press coverage, quotes, and stories become active sales enablement assets within the enterprise funnel. Track PR performance in CRM systems to directly link visibility, mentions, and coverage to enterprise pipeline and revenue outcomes. Manage PR budgets and tools strategically - prioritizing organic growth with selective spend on events, tools, and distribution (e.g., GlobalNewswire). Continuously develop Testlify’s media kit, brand narrative, and press center to ensure consistency and authority. Commercial & Growth Impact Align PR outcomes tightly with Testlify’s revenue, enterprise acquisition, and market leadership goals. Collaborate with Sales and Partnerships to identify opportunities where PR and analyst coverage can accelerate deal velocity and logo acquisition. Develop data-backed case studies and customer success stories that double as both PR assets and enterprise sales tools. Track measurable KPIs - share of voice, enterprise mentions, analyst citations, inbound leads influenced, and brand authority growth. Leverage CRM and campaign analytics to attribute PR-driven visibility to pipeline creation and enterprise growth. Within six months, success means Testlify’s story is consistently featured in key HR tech media and PR-attributed enterprise leads are measurable in CRM reporting. Leadership Attributes Strategic clarity and execution agility Data-driven storytelling instincts Entrepreneurial ownership mindset Collaborative influence across teams High comfort with marketing technology and automation tools Qualifications & Experience Bachelor’s or Master’s in Communications, Journalism, Marketing, or related field. 4+ years of experience in Public Relations or Communications, ideally in SaaS, HR tech, or B2B enterprise environments. Proven success in building PR programs from scratch - strategy, execution, and measurement. Strong experience in CRM- and automation-led outreach (HubSpot, Pipedrive, Apollo, or equivalent). Demonstrated track record in earning organic media coverage across North America. Deep understanding of digital PR, SEO, analytics tools (Muck Rack, Cision, Meltwater). Strong writing, editing, and storytelling skills with precision and adaptability. Experience managing analyst relations, product communications, and co-marketing initiatives. Ability to manage multiple priorities and deliver high-quality outputs in a fast-paced, high-growth environment. Reporting & Department Structure This role reports directly to the CEO with a dotted-line collaboration with the Head of Marketing. PR & Communications will function as an independent department , closely aligned with Marketing, Partnerships, and Product to ensure a unified brand narrative across all audiences. The ultimate goal: make PR a strategic business driver - building brand authority, enterprise trust, and executive visibility globally. Location: Onsite Headquarters: Matunga, Mumbai, Maharashtra, India What We Offer @ Testlify A culture that celebrates creativity, autonomy, and measurable impact. Opportunity to build a category-leading global PR function from day one. Collaboration with visionary founders redefining talent assessment. Exposure to global markets and enterprise-level communications. Access to cutting-edge tools and an ambitious, supportive team. Benefits Health Insurance Diversity & Inclusion Focus Learning & Growth Opportunities Flexible Work Hours Saturday & Sunday Week Offs  Summary This role is designed for a builder - someone who can run PR like a growth engine, blending storytelling, technology, and measurable business impact. You’ll operate close to leadership, shaping global perception, driving enterprise trust, and making Testlify synonymous with precision-driven hiring. Equal Opportunity Statement Testlify is deeply committed to creating a workplace and global community where inclusion is not only valued but prioritized. We're proud to be an equal-opportunity employer, striving to build a diverse and welcoming environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, or age.