Copywriter & Social Media Manager

1 day ago

NCR, India IMI Delhi Full time

About the Role:

  • Develop, edit, and manage compelling written content across IMIs digital channels while ensuring consistent tone, brand voice, and storytelling quality.
  • The role combines creative writing with hands-on social media calendar execution, platform-specific optimization, and coordination with internal stakeholders.

Key Responsibilities:

  • Proofread, edit, and approve all content for social and paid media, ensuring grammatical accuracy, clarity, brand alignment, and adherence to platform-specific best practices
  • Manage monthly and weekly social media calendars, including planning, scheduling, and coordinating content across platforms (LinkedIn, Instagram, Twitter, Facebook)
  • Review and approve content submitted by campus teams before posting, ensuring tone of voice, message clarity, and brand visual consistency
  • Collaborate with the brand and campus marketing teams to align messaging with broader campaigns, admissions timelines, and academic priorities
  • Ensure a consistent brand tone and messaging across platforms, campaigns, and channels, adapting language for different audience segments (UG, PG, alumni, etc.)
  • Support content ideation for storytelling formats like testimonials, reels, carousels, and infographics, while writing engaging captions and hooks
  • Stay updated with trends in higher education marketing, social media content formats, and platform algorithms to suggest timely, creative content
  • Coordinate with the design team for copy requirements on digital creatives, motion graphics, and performance assets
  • Participate in content review meetings, provide constructive feedback, and ensure campaign readiness with appropriate content approvals
  • Track post-performance and contribute to monthly content performance reviews with insights on whats working and what needs adjustment.

Eligibility:

  • 3 - 5 years of experience in content creation, copywriting, or social media management
  • Strong grasp of content trends across platforms such as LinkedIn, Instagram, Twitter, and Facebook
  • Proven ability to write clear, persuasive, and brand-aligned copy
  • Experience in handling social media calendars and engagement strategy
  • Ability to maintain brand tone consistency across formats and channels
  • Familiarity with SEO basics, captioning best practices, and digital storytelling
  • Comfortable coordinating with design and campus teams to finalize creatives

Key Performance Indicators (KPIs):

  • Content accuracy and adherence to tone of voice
  • Social media engagement metrics (likes, shares, reach, comments)
  • Timeliness and quality of post approvals
  • Brand consistency across all social handles
  • Internal stakeholder satisfaction and alignment.

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