Manager - Marketing Campaigns

1 week ago

Delhi, India ACG Full time
/Primary Responsibilities/g

Strategic and planningAccount management of ACG verticals in terms of supporting the businesses with all marketing activities and collateralsPlanning annual calendar of marketing activities including product campaigns with lead targets, execution plan and the annual budgetFunctionalWork with the Product Marketing Teams within each of the group companies to devise marketing plans as per lead generation and eminence building targetsManage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budgetTo execute activities aligned to brand strategy, execution, content generation, brand delivery, digital marketing, print and media marketing, etc. aligned to the equipment verticalTo lead the knowledge development of ACG from a marketing perspectiveReview data from various sources to identify new strategic plays such as new products, machines, new customer pools, new geographies etc.Internal responsibilitiesCreate a knowledge repository of learnings for future campaignsReview performance of products’ commercial performance in the market against competitor products and internal targets (or business case as required)Review new products ideas and opportunities pitched by the Product Marketing team and businessesEnsure consistency of branding and marketing activities across the product linesSupport in new product incubation process – support in launch campaigns and marketing supportCommercial ExcellenceAnalyse insights basis business analytics and metrics such as marketing efficiency, sales numbers etc.Identify the areas where the organization capabilities (across people, processes and systems) are lacking and devise plans for plugging the gapsMonitor and analyze data to come out with insights and focus areas for betterment (around target markets, target customers, product performance, process, system efficiency etc.)Ensure tracking of overall marketing efficiency trackingPeople developmentTake overall responsibility for people development initiatives and building up in-house capabilities for the employees in the departmentDrive a performance driven culture in the team by timely monitoring, review of performance parameters and feedback to the team membersContribute towards development of talent for the department by providing subordinates with adequate exposure and growth opportunities to enable readiness for higher rolesActively participate in HR initiatives to drive overall employee engagement and motivationSupport capability development programs of ACG and by identifying and recommending the training areasAny other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR.

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