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Market Campaign Specialist

3 months ago

Delhi, Delhi, India EXL Full time

Job Responsibilities:
Design, develop and implement marketing automation solutions using the Eloqua or similar platform.
Configure and customize Eloqua functionalities to meet specific marketing campaign needs.
Create and enhance the integrations between Eloqua, CRM, and other Marketing Tech platforms and IT applications.
Maintain and troubleshoot automations and workflows.

Create and manage custom landing pages and formsCollaborate with marketing and sales teams to understand campaign goals and translate them into technical requirements.

Keep abreast with the latest in marketing automation, digital marketing, and effective email marketing techniques.

Must-Have Skills:
Proven experience working with Eloqua as a developer or marketing automation specialist.
Marketing Implementation certification is mandatoryStrong understanding of marketing automation concepts and best practices.

Proficiency in API development (RESTful APIs preferred).Familiarity with CRM systems (e.g., Salesforce, Microsoft Dynamics) and marketing technologies (e.g., Google Analytics, Adobe Experience Cloud)Understanding of Eloqua architecture, data models, and API integrations.

Experience with SQL queries and data manipulation.
Strong communication and collaboration skills.
Ability to work independently and manage multiple projects simultaneously.
Experience with web development technologies (e.g., HTML, CSS, JavaScript).

Good to have:


Experience with other marketing automation platforms (e.g., Marketo, HubSpot).Experience with cloud-based platforms (e.g., AWS, Azure).Experience with marketing analytics and reporting.