Growth Marketing Associate

3 weeks ago

Delhi, India STAN Full time
Who are we?
STAN , headquartered in Bengaluru, we are the fastest-growing gaming startup. Founded in 2022, the platform has the largest gaming community in Asia with over 15M+ downloads, the fastest in 2 years. STAN's goal is to create an ecosystem for gamers where every victory matters, where rewards are more than just tokens– they're the embodiment of dedication and prowess, and these gamers find a sense of belongingness. With a mobile-first design, STAN connects gamers worldwide, facilitating friendships and gaming groups while rewarding contributions. STAN empowers creators and supports developers, moving a step closer to becoming the Indian Discord.
Role Description:
Develop and implement marketing campaigns aimed at growing the user base, improving brand awareness, and enhancing influencer engagement.
Leverage analytics tools to track, analyze, and optimize marketing performance across channels (social media, email, paid ads, etc.).
Drive customer segmentation strategies to target different influencer audiences and optimize engagement efforts.
Collaborate with product, tech & operations teams to improve user experience, based on feedback and engagement metrics.
Monitor influencer performance metrics, ensuring content and campaigns align with user growth objectives.
Manage paid media campaigns to boost influencer visibility and fan acquisition.
Lead efforts in SEO/SEM, A/B testing, and digital advertising to maximize user outreach.
Partner with influencers and content creators for co-marketing and promotional campaigns.
Requirements:
4+ years of experience in user growth, digital marketing, or similar roles within tech or creator-centric platforms.
Proven experience in scaling user bases through innovative marketing strategies.
Strong understanding of analytics tools (e.g., Google Analytics or similar).
Experience in influencer marketing or creator economy platforms is a plus.
Excellent project management and communication skills.
Ability to thrive in a fast-paced startup environment and adapt to change.
Experience in app marketing (iOS/Android).
Familiarity with subscription models or premium content platforms.
Apply if you are:
Excited about working in a fast-paced environment with a growing start-up
Intelligent and Articulate. Independent Thinker. Brings fresh perspectives
Good communication and stakeholder management skills to get work done across different functions and drive product development.
Willing to contribute to the ways the platform can be made much more engaging and can reach out to a larger audience
Benefits:
High competitive salary
Complimentary afternoon meals to keep you fueled and smiling
Cutting-edge technology for work and relaxation, including gaming consoles
Outstanding growth prospects to recognize and celebrate your achievements

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