Growth Marketing Strategist

2 days ago


Delhi, Delhi, India Alt Mobility Full time
About Alt Mobility

Alt Mobility is at the forefront of transforming urban logistics fleets through our zero-emission fleet leasing and lifecycle management. With assets under management exceeding Rs 100 crores and 9,000 EVs deployed across 20 cities in India, we are shaping the future of sustainable mobility.

Job Title: Growth Marketing Specialist

We are seeking an ambitious and driven Growth Marketing Specialist to manage the Company's customer acquisition funnel. In this role, you will be responsible for developing and executing innovative strategies to drive user acquisition, engagement, retention, and upselling.

Key Responsibilities:
  • Develop and execute comprehensive growth strategies to acquire and retain users/customers, with a focus on driving revenue and ROI.
  • Lead cross-functional teams to implement growth initiatives across various channels including digital marketing, product/channel marketing, and partnerships.
  • Utilize data analytics and experimentation to optimize marketing campaigns and improve conversion rates.
  • Collaborate with product and engineering teams to optimize user experience and drive product-led growth.
  • Establish key performance indicators (KPIs) and track metrics to measure the effectiveness of growth initiatives and identify areas for improvement.
Requirements:
  • Minimum of 3 years of experience in growth marketing and associated tools.
  • Proven track record of driving growth and achieving measurable results in a fast-paced environment.
  • Strong analytical skills with proficiency in data analysis tools such as Google Analytics etc.
  • Excellent project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.
  • Creative thinking and problem-solving abilities with a passion for experimentation and continuous improvement.

The estimated salary for this role is ₹1,200,000 - ₹1,800,000 per annum, depending on location and experience.



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