Brand Manager

4 weeks ago

Delhi, India Panacea Biotec Full time
Job Description: Brand Manager – Consumer Categories (Skin Care, Baby Care, Personal Care)
1. Target Achievement
Deliver defined growth, sales, and profit targets for assigned zones/markets.
Drive market share gains for consumer brands across skin care, baby care, and personal care segments.
Identify opportunities for new product launches and ensure successful entry into the market to generate revenue and marketing contribution.
Expand consumer and retailer base through innovative programs and channel expansion.
2. Brand Strategy and Planning
Develop and implement comprehensive brand plans aligned with business goals.
Define brand positioning, value proposition, and competitive differentiation within the consumer space.
Analyze consumer insights, retail trends, and competitor activities to shape strategy.
Translate market data into actionable brand initiatives that resonate with end consumers and trade partners .
3. Marketing Campaigns and Initiatives
Design and execute integrated marketing campaigns (digital, in-store, influencer, and trade activations) targeting consumers, mothers, and caregivers.
Build strong consumer communication around product benefits, emotional connect, and lifestyle relevance.
Partner with sales and trade marketing teams to ensure effective campaign rollouts in modern trade, e-commerce, and general trade.
Oversee creation of consumer-facing assets (packaging, POS materials, digital creatives, social media content, product education).
4. Product Lifecycle Management
Manage end-to-end product lifecycle including launches, rebranding, packaging upgrades, and line extensions.
Monitor brand performance, pricing, promotions, and portfolio optimization to maximize profitability.
Continuously evaluate opportunities for innovation and differentiation in the skin care, baby care, and personal care categories.
5. Cross-Functional Collaboration
Work closely with sales, trade marketing, and channel partners to drive retail visibility and consumer pull.
Coordinate with R&D, supply chain, and regulatory teams to ensure timely product development, availability, and compliance.
Partner with digital marketing teams to amplify online presence and consumer engagement.
6. Budgeting and ROI
Manage brand marketing budgets efficiently across ATL, BTL, and digital spends.
Track and report ROI on marketing investments ; make data-driven decisions to optimize resources.
Ensure continuous improvement through consumer feedback and market performance analysis .
Experience
8–10 years of experience in brand management, marketing, or product management within consumer-oriented industries .
Proven track record of working with FMCG, consumer healthcare, or personal care brands (skin care, baby care, mother care, hygiene, wellness, OTC).
Hands-on experience in product launches, digital campaigns, and consumer promotions .
Exposure to modern trade, general trade, and e-commerce channels .

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