Deputy Manager- Brand

2 weeks ago

delhi, India Games24x7 Full time
Introduction
Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming
company, offering awesome game playing experiences to over 100 million players through our
products - RummyCircle, India’s first and largest online rummy platform, My11Circle, the
country’s fastest growing fantasy sports platform.
A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two
New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the
computer lab and discovered their shared passion for online games. We’ve always been a
technology company at heart, and over the last decade and a half, we’ve built the organisation
on a strong foundation of ‘the science of gaming’, leveraging behavioural science, artificial
intelligence, and machine learning to provide immersive and hyper-personalised gaming
experiences to each of our players.
Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar
Investment Advisors, Games24x7 is leading the charge in India’s gaming revolution, constantly
innovating and offering novel entertainment to players
Our 800+ passionate teammates create their magic from our offices in Mumbai, Bengaluru, New
Delhi, Miami, and Philadelphia.
Job Description: Deputy Brand Manager (RummyCircle)
Position Overview:
We are seeking a dynamic and results-driven Deputy Brand Manager to join
RummyCircle’s brand team. The ideal candidate is a strategic thinker with a strong
analytical mindset, an eye for design, and a creative flair. As a Deputy Brand Manager,
you will play a pivotal role in shaping and executing our brand strategy, ensuring our ads
resonate with our target audience and we elevate our brand presence in the competitive
gaming industry.
Key Responsibilities:
● Develop and execute comprehensive Digital campaigns and Influencer marketing
campaigns that align with the company's goals and vision, driving brand
awareness, and market share within the real money gaming sector.
● Work to create powerful assets that drive & boost performance marketing and
enhance the company's overall business metrics.
● Utilize data-driven insights to monitor market trends, consumer behavior, and
competitive landscape to refine brand strategies and capitalize on opportunities.
● Create and oversee captivating marketing campaigns that integrate various media
channels, including TV, digital, social media.
● Collaborate with cross-functional teams to ensure consistent design and comms
across all brand touchpoints.
● Have a keen understanding of design principles to guide the creation of visually
appealing and impactful marketing assets.
● Lead brand-building initiatives working closely with other brand team members.
● Work closely with the creative team to develop engaging content that resonates
with our target audience and effectively communicates the brand's essence.
● Monitor campaign performance and engagement metrics, with the ability to make
data-driven adjustments to optimize results and ROI.
● Foster strong relationships with media partners, agencies, and vendors to
maximize the impact of marketing efforts.
● Demonstrate a high level of attention to detail to ensure accuracy and consistency
in all brand-related materials.
● Stay current with gaming industry trends, technological advancements, and
consumer preferences for RummyCircle to maintain a competitive edge.
Qualifications:
● Master of Business Administration (MBA) or relevant advanced degree from a
minimum Tier II college.
● Minimum of 4+ years of hands-on experience in brand marketing, with a focus on
the gaming or consumer tech industries.
● Proven track record of successful brand management and execution of brand
marketing campaigns.
● Experience working on campaigns involving celebrities, influencers, or high-profile
partnerships.
● Proficiency in leveraging data analytics to drive decision-making and refine
marketing strategies.
● Has a good understanding of the world of performance marketing and knows how
to quickly produce assets to meet dynamic business needs.
● Exceptional creative thinking and design sensibilities to ensure consistent and
compelling brand messaging.
● Strong project management skills with the ability to manage multiple initiatives
simultaneously and meet deadlines.
● Excellent communication skills, both written and verbal, to effectively convey
brand concepts and collaborate across teams.
● Demonstrated ability to work under pressure, adapt to changing situations, and
maintain a problem-solving attitude.
● Highly organized, proactive, responsible, and detail-oriented approach to work.
● Humble and hungry-to-learn mindset, eager to contribute to a dynamic team and
grow within the gaming industry.

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