Marketing Specialist

Bharat intelligence is building the cognition layer for Bharat. We’re launching a full-stack AI-powered demand generation platform—designed for farmers, labour contractors, rural consumers, and agri brands.From solving farm labour bottlenecks in Nasik to generating rural demand for brands, we are creating the infrastructure for trust, intent, and decision-making in Tier 3 India and below.We're hiring a Marketing Specialist to build and own our full-stack demand engine—across physical, digital, and community channels.The OpportunityThis is not a traditional marketing role. You will be the founding architect of Bharat Intelligence growth systems— designing how millions of rural users discover, trust, and engage with our platform. Your work will directly power the data flows and user behaviours that train our AI systems to deliver smarter, more contextual outcomes for every stakeholder.What You Will Own:Channel Execution & Lifecycle MarketingDesign, launch, and optimise campaigns across WhatsApp, IVR, SMS, Meta Ads, YouTube, and local influencersOwn lifecycle journeys from onboarding to win-back across multiple user cohortsAutomate personalised flows using Glide, Retool, CRM tools, and Meta BSPsCreate vernacular retargeting strategies and audience segmentation modelsCommunity & On-Ground GrowthDevelop activation playbooks for mandis, SHG meets, and field eventsLaunch ambassador and referral programs for farmers and labourersBuild and manage vernacular WhatsApp, Telegram, and Facebook groups as micro-communitiesDesign physical welcome kits and activation tools that reinforce brand and trustGrowth InfrastructureSet up data-driven growth loops across farmers, labour contractors (mukadams), and buyersRun funnel, CAC, and cohort analyses using GA4, Looker, or AmplitudeBuild a rigorous experimentation engine: A/B test messages, landing pages, WhatsApp flows, and offersImplement full attribution and campaign tracking systems (UTMs, CRMs, and event tagging)Product Marketing & Content InfrastructureMaintain a structured messaging library tailored to user segments, regions, and cropsLead creation of farmer videos, WhatsApp campaigns, brochures, decks, and case studiesCollaborate with agronomy experts to build contextual, crop-specific narrativesEnable field teams with content packs and creative kits to execute in local languagesSEO & Organic Demand EngineDefine a rural-first SEO strategy including vernacular keywords, structured data, and local business profilesBuild content engines to support inbound demand for advisory services, marketplace offerings, and partner brandsManage a distributed content team of writers, translators, and video editorsKPIs You'll Be Measured OnAcquisition and activation rates across user segmentsQualified leads and order generationEngagement, CTR, and retention on WhatsApp and other channelsOrganic traffic and search ranking improvements across key geographiesCAC, LTV, and payback by product and regionWhat You Bring 3–6 years of experience in growth, lifecycle, or full-stack brand marketingExperience launching or scaling products in rural India or for D2C/Bharat audiencesProficient with Meta Ads, GA4, Hubspot, Glide, Retool, and CanvaExpertise in A/B testing, WhatsApp automation, and CRM/CDP systemsA deep understanding of rural users, their motivations, and their trust triggersFluency in Marathi and comfort working across urban-rural interfacesBonus: Background in SEO, vernacular content, agri-tech, FMCG, or logisticsWhy This Role MattersThis role sits at the intersection of data, AI, and rural growth. You won’t just run campaigns—you’ll generate the very data that trains our systems to serve Bharat better. You’ll drive experimentation that shapes how we personalise experiences for farmers, labourers, and buyers across India. You’ll help convert offline interactions into structured intelligence that unlocks better decisions and real-world outcomes.How to ApplySend your CV and possibly 1-2 campaign examples (decks, links, videos, or screenshots) with Subject : " Marketing Specialist_(Your name) at