Senior Marketing Manager

4 months ago


Gurgaon, India Balancehero India Full time
Balancehero :Balancehero India Pvt. Ltd. (BHI), the wholly-owned subsidiary of Balancehero Co. Ltd., Korea which runs and operates the mobile app “True Balance”- a one-stop destination for financial services.” Founded by Charlie Lee in Korea in 2014, Balancehero started its operations in India in the year 2016. It started off as a balance check application and the company has expanded its business model to financial services. The company aims to build a financial platform for the next billion which set the context for loans, utility services, pay later services, and commerce services. The Company's wholly-owned subsidiary True Credits Private Limited, is a licensed NBFC that aims to bridge the financial gap in India by making Finance available for all. True Credits lends through the True Balance mobile application.

Job Description: Digital Marketing Specialist

Google Ads ManagerProfessional experience in running advertising campaigns in Google Ads (UAC, TROAS etc)Familiarity with Google Ads and Google Analytics advertising toolsAnalyse and optimise ad campaigns to increase return on investment (ROI)Good knowledge of trends in online marketingAbility to create effective advertising strategiesAnalytical thinking and ability to make quick decisions based on data insightsCreativity and ability to work in a dynamic environmentExcellent communication skillsAttention to detail and diligence in task executionWillingness to continuously improve and upgrade skillsSelf starter attitude and performance oriented individualFocus on resultShould be able to use tools like Apps flyer for campaign performance

Partnership & AlliancesDevelop and build new strategic partnerships with marketplaces , In-app , OEM , Aggregators, SMS channels for growing a new user base.Negotiating deals with vendors, clients, banks and NBFC.Plan/execute alliances strategies.This role will be responsible for generating leads for top funnel improvement

Required Experience:Creating, monitoring, and optimising advertising campaigns in Google Ads based on monthly , weekly targets of the channelAnalysing campaign effectiveness and adjusting advertising strategiesResearching competition and trends in the advertising industryPreparing campaign results reports and recommending actionsCollaborating with graphic and creative teams to prepare advertising materialsTesting new advertising formats and Google Ads toolsConducting keyword analysis and recommending optimizationsCoordinating team activities to achieve campaign goalsDue diligence and legal documentation tasks to be managed with cross functional teams.



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