Regional Business Manager, MFL

4 weeks ago

Bengaluru, India Aditya Birla Fashion and Retail Ltd. Full time
Location : Bangalore

Experience: 6-10 Years

Education: MBA/ PGDM from Tier 1 B-schools

Key Result Areas

Tapping Business potential for the Region

- Footfall generation- Prepares a quarter wise footfall generation activity plan for the stores. Ensures that every store gets appropriate support- Create store business plan in consultation with Area Business Manager and team. Co-ordinate with HO to ensure appropriate support for execution.- Competition Analysis- Analyses the competition information to build up a picture of competition strategy. Identifies emerging opportunities / threats due to competition action. Recommends action to benefit from the emerging trend. Networks with competition staff in the region to better understand the competition environment and validation of numbers / trends.- Business development- Visits & gives final opinion on B/C sites, filters leads from ARM for further development, anchors the relationship with RBD local representative.

Franchisee Management

- Manages the relationship with the franchisee from a business point of view.- Manage conflicts.

SOP Compliance

- Monitors the Area Business Manager and the audit reports. Picks up reoccurring trends at the stores- Merchandize Management- Monitors the Area Business Manager reports and the audit reports. Picks up reoccurring trends at the stores

Visual Merchandising

- Monitors the effectiveness of Visual Merchandising arrangement at outlets and recommends changes

Store Operations

- Analyze quality of store opening, study delay patterns if any.- Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance. Suggest changes to the process as and when required to ensure 100% compliance.- New Store opening- Design the store launch plan and monitor the launch / opening process. Monitor new store performance with required handholding for first 3 months.

Understanding Consumer needs

- Information Collection- Monitor CRM registration rates, analyze patterns to ensure high registration rates, consumer behavior to information sharing.- Information Analysis- Suggest ways for better customer service. Give customer insight to the stores for business improvement at store level. Ensure understanding of consumer trend to the Area Business Manager and store teams.- Rapport with top customers (approx 5) of every store.

Team Management

- Recruitment - Hire Area Business Manager & Store Manager under National retail operation manager's guidance- Area Business Manager's quarterly appraisal/ performance review- Identify structural issues to motivation- Sales Targets- Sets weekly targets for the Area Business Managers based on the market trend, expectation of monthly business from his region, and Area Business Manager views- Spend Budget- Sets the monthly spends budgets for Area Business Manager. Reviews budget vs actual trend and recommends changes.- Training- To decide on training priorities. Prepare modules for training, make a training calendar for implementation

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