Brand Marketing Associate

16 hours ago

Mumbai, India Binca Games Full time
Position Summary

We are seeking a dynamic and creative Brand Marketing Associate to join our marketing team. This role is perfect for an early-career professional passionate about building and growing brands across both digital and traditional marketing channels. You'll play a key role in developing and executing comprehensive marketing strategies that drive brand awareness, engagement, and growth.


Key Responsibilities


Brand Strategy & Development
  • Support the development and execution of brand marketing strategies that align with business objectives
  • Assist in maintaining brand consistency across all marketing touchpoints and communications
  • Conduct market research and competitor analysis to identify brand positioning opportunities
  • Help develop brand guidelines and ensure adherence across all marketing materials


Digital Marketing
  • Manage and grow social media presence across multiple platforms (Instagram, Facebook, LinkedIn, TikTok, etc.)
  • Create engaging content for digital channels including graphics, videos, and written copy
  • Execute email marketing campaigns and analyze performance metrics
  • Support SEO/SEM initiatives and website content optimization
  • Monitor online brand reputation and engage with customers on digital platforms


Traditional Marketing
  • Assist in planning and executing offline marketing campaigns (print, radio, events, etc.)
  • Coordinate with vendors for promotional materials, signage, and branded merchandise
  • Support event marketing including trade shows, pop-ups, and community events
  • Help manage public relations efforts and media outreach


Analytics & Reporting
  • Track and analyze marketing campaign performance across all channels
  • Prepare monthly reports on brand awareness metrics, engagement rates, and ROI
  • Use data insights to optimize future marketing strategies and tactics
  • Monitor brand sentiment and customer feedback across various touchpoints
Cross-functional Collaboration
  • Work closely with sales, product, and customer service teams to ensure brand alignment
  • Coordinate with external agencies, freelancers, and vendors
  • Support internal communications and employee brand engagement initiatives


Required Qualifications
  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 1-3 years of experience in marketing, communications, or related field
  • Strong understanding of digital marketing platforms and social media
  • Excellent written and verbal communication skills
  • Proficiency in design software (Canva, Adobe Creative Suite) preferred
  • Experience with marketing analytics tools (Google Analytics, social media insights, etc.)
  • Creative mindset with strong attention to detail
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment


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