Brand Marketer

2 weeks ago

Mumbai, India TEN CAR Full time

Job Title:
Associate – Brand Marketer (Brand, Events & Partnership)

Location:
Prabhadevi, Mumbai

Experience Required:
2–4 Years

Working Days:
5 Days/Week

Company Size:
Mid-Sized

Industry:
Consumer Internet | Fashion & Lifestyle | Technology

About Hopscotch

Hopscotch is India's #1 kids lifestyle store, dedicated to offering head-to-toe fashion from top brands across the world. Using advanced data science, we identify fashion trends and launch hundreds of new styles every day, making shopping fun, easy, and affordable for moms. Founded in 2012 by Rahul Anand (HBS 09) and Lisa Kennedy (HBS 94), leaders behind (later acquired by Amazon for $545M), Hopscotch is redefining kids fashion in India.

Role Overview

We are looking for a passionate and detail-oriented
Brand Marketing Associate
to join our growing marketing team. This role will focus on
events, partnerships, and brand activations
to create memorable experiences for our customers and communities.

Key Responsibilities

Events & Activations

  • Assist in conceptualizing, planning, and executing brand-led events such as pop-ups, workshops, and community meet-ups.
  • Coordinate with vendors, venues, artists/talent, and internal stakeholders to ensure smooth execution.
  • Oversee event logistics including checklists, timelines, budgets, and approvals.
  • Manage invoices, documentation, and basic budget tracking.

Brand Partnerships

  • Identify and onboard relevant brand partners, creators, and communities for collaborations.
  • Build and maintain strong relationships with partners, ensuring seamless communication and aligned deliverables.
  • Support in developing co-branded campaigns and tracking their performance.

Ideal Candidate

  • Go-Getter Attitude
    – proactive, resourceful, and solutions-oriented.
  • People Person
    – strong communication and relationship management skills.
  • Creative Thinker
    – ability to ideate campaigns and event concepts.
  • Detail-Oriented
    – organized with strong project and vendor management skills.
  • Brand-First Mindset
    – understands how to build and maintain brand equity.
  • Culturally Aware
    – up to date with lifestyle, youth, and kids-related trends.

Qualifications & Experience

  • 2–3 years of experience in brand marketing, events, partnerships, or similar roles.
  • Prior experience in a
    startup, event agency, creator-first agency, or lifestyle/fashion brand
    preferred.
  • Strong organizational skills with the ability to multitask and manage deadlines.
  • Proficiency in vendor coordination and budget tracking.

Why Join Hopscotch?

  • Opportunity to work with a leading lifestyle brand shaping India's kids fashion market.
  • Collaborative, innovative, and learning-driven culture.
  • Exposure to high-impact projects in brand marketing and partnerships.
  • Competitive compensation, benefits, and growth opportunities.


How to Apply:
Send your resume to

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