DSP/SSP Platform Manager

3 weeks ago

Gurugram, India U2opia Mobile Full time

About the Role

We are looking for a highly skilled professional with strong DSP & SSP service provider experience

to independently manage our in-house advertising platform. The role involves handling MVAS

campaigns and other digital ad campaigns across multiple formats, ensuring campaign success,

traffic quality, and revenue growth.

Key Responsibilities

  • Manage and optimize DSP & SSP platforms for MVAS, display, video, and performance

campaigns.

  • Handle end-to-end campaign lifecycle setup, targeting, pacing, optimization, and reporting.
  • Build and maintain relationships with advertisers, publishers, and tech partners.
  • Monitor traffic sources, ensure brand safety, compliance, and fraud-free inventory.
  • Drive ROI-focused media buying strategies and user acquisition initiatives.
  • Provide actionable insights through performance analytics and business reporting.
  • Collaborate with internal teams for platform enhancements and business growth.

Key Requirements

  • 5–7 years of hands-on experience with DSP/SSP service providers.
  • Strong understanding of programmatic advertising, RTB, and MVAS ecosystem.
  • Proven ability to run campaigns independently with strong optimization skills.
  • Familiarity with performance models (CPA, CPI, CPM, CPC) and traffic quality controls.
  • Analytical, data-driven, with excellent problem-solving and communication skills.

Qualifications

  • B.E./B.Tech. or equivalent degree required.
  • Post-graduation (MBA/Master's) in Marketing, Analytics, or related field preferred.
  • Must have prior DSP/SSP service provider experience.

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