Manager - Ad Operations

1 week ago

Gurugram, India Talent Destination Full time

Job Title: Ad Operations ManagerWork from Office: 5 days a weekAbout the Role:We're looking for a sharp, detail-obsessed Ad Operations Manager who will take the wheel of our website's ad inventory and drive revenue growth through efficient ad delivery, yield optimization and smart inventory management.Key Responsibilities:Ad Inventory Management:- Oversee ad trafficking, implementation, and management in Google Ad Manager- Maintain accurate inventory forecasting and availability- Create and manage ad units, placements, targeting rules, and creative setsCampaign Execution & Optimization:- Traffic monitoring, and troubleshooting direct-sold ad campaigns to ensure flawless delivery- Maximize revenue from programmatic sources (Open Auction, PMP, Preferred Deals)- Collaborate with ad sales, product, and content teams to ensure campaign requirements are metRevenue & Performance Optimization:- Monitor performance KPIs (fill rate, eCPM, viewability, CTRs) and make real-time optimizations- Identify and implement new monetization opportunities (e.g., lazy loading, ad refresh, new formats)- Run A/B tests to continuously improve yield and user experienceTech & Tooling:- Maintain clean, scalable GAM setups, and stay updated with new features- Coordinate with dev/product teams on ad-related integrations (e.g., header bidding, site changes)- Collaborate with SSPs, DSPs, and other ad tech partners to troubleshoot and optimizeReporting & Documentation:- Generate weekly/monthly reports on ad revenue, inventory utilization, and campaign performance- Maintain documentation of ad setup and campaign execution processesWhat We're Looking For:- 8-12 years' experience in ad operations, preferably for a publisher or content-led platform- Strong command of Google Ad Manager (GAM) - both direct and programmatic setups- Hands-on experience with SSPs like Google AdSense, AdX, OpenX, Index Exchange, etc. (ref:iimjobs.com)

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