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Product Marketing Manager
3 months ago
Product Marketing Manager(Unifize)
Location: Bangalore (this is a full time, in office role, not a remote position)
Note: Our customers are in the US so this may require you to travel and work non-standard hours.Company Overview:
At Unifize, we are revolutionizing the way life science and manufacturing companies manage processes and innovate. Our eQMS platform accelerates product development and process innovation.In a world where changing regulatory environments, market competition, customer demands, and technological advancements are constants, Unifize provides the solution to overcome both internal and external constraints that hinder progress.Please review our extensive case studies and testimonials from customers, who talk about how Unifize is differentiated in the following four key areas:No code process builderIntuitive, chat-based collaborationLow code automationStandard integrationsAI roadmapYou should also check out our medical device landing page as well, including the overview video to get a sense of how we currently position ourselves.
The Role:
The Product Marketing Manager team at Unifize is responsible for identifying new product innovation opportunities as well as maximizing the potential of our existing products. They are aligned with individual products and own them through the product journey. Responsible for the growth of the product, aligned to company goals, the PMM is expected to be the internal and external evangelist. They are responsible for launching the product as well identifying new avenues and opportunities.You will be reporting directly into the founding team and working out of our office in Bangalore.
Responsibilities:
Product Marketing Strategy: Own the local maxima for your product. Define and execute GTM for new launches and campaigns for driving growth.Go-to-Market: Devise a go-to-market strategy to achieve overall business targets with cross collaboration with sales, marketing and product teams. Prepare compelling solution sales plays for multiple buyer personas, solving for differentiated business needs. Drive teams with sales plays and GTM campaigns to achieve organizational goalsMarket Landscaping and Research: Talk to customers, competitors, conduct market research, work with our product team and acquire insights that will deepen our understanding of target market segments and relevant audiences.Product Evangelist - Act as an evangelist for your product internally and externally. Create brand awareness for our product inline.Optimize Across the Funnel: Work closely with Sales, analytics, Product and Marketing to continuously optimize and track the funnel for your products.Product Innovation: Be on top of the voice of the customer as well as the happenings in the competitive landscape and the industry as a whole to include the product roadmap.Enable User-Facing Teams: Enable and train the Sales, Marketing, and Customer Success teams by owning and driving the creation of collaterals, content, and demo. Enable sales and business teams with lead generation, industry fitments as well as through sales kits and various collaterals such as testimonials, case-studies to better the conversion funnel.
Qualifications:
Product marketing experience from the Cloud or SaaS sectorsExcellent interpersonal, communication and negotiation skillsBe tech-savvy with cloud expertise/knowledge, and be marketing & customer mindedBe highly creative, proactive, with a self starting attitudeHave the ability to coordinate multi-stakeholder projectsAbility to work independently, and manage multiple projects simultaneously.
Why Unifize?
Impact: Join us in our quest to revolutionize quality management and process efficiency in the life sciences and manufacturing sectors.Innovation: Be at the forefront of a movement that champions agile, flexible, and transformative change.Growth: Thrive in an environment that values continuous learning and personal development.
