Marketing Analyst

4 weeks ago

Chennai, India Xerago Full time

We're looking for a
Senior Marketing Analyst
to join our team, reporting to the Lead of Marketing Analytics. This is a contract position, and we're seeking someone with deep expertise in
business intelligence (BI), data storytelling
, and a strong understanding of the
B2B marketing funnel and ABM strategies
.

Your time will be split across three core focus areas:

  • 50% Business Intelligence G Reporting
    – Building and maintaining reporting infrastructure that supports funnel visibility and marketing performance
  • 30% Data Analysis and Validation
    – Ensuring data accuracy and completeness across the full buyer journey
  • 20% Data Storytelling G Strategic Insight
    – Turning data into actionable insights that inform campaign decisions and go-to-market (GTM) strategies

This role goes beyond dashboards—it's about
telling the story of marketing performance
and driving strategic decisions.

In this role, you will:

  • Own reporting
    – Build, manage, and scale dashboards and reports that provide visibility into marketing funnel performance, ABM programs, and pipeline impact
  • Validate and audit data
    – Ensure accurate, consistent data across platforms including

marketing automation, CRM, and attribution systems

  • Tell stories with data
    – Analyze performance data, extract meaningful trends, and synthesize insights that shape marketing strategy
  • Present performance insights
    – Deliver clear, compelling presentations tailored to marketing, sales, and executive stakeholders
  • Empower teams
    – Train colleagues to understand key funnel metrics and use BI tools to make data-informed decisions

We're looking for someone who has:

  • 6+ years of B2B marketing experience
    focused on analytics, BI, or marketing operations – Required
  • Proven expertise in
    BI tools
    (ideally Power BI), including designing and building

dashboards from scratch

  • Strong analytical skills with
    SǪL and spreadsheets
    (ETL experience a plus)
  • Familiarity with
    B2B funnels, attribution models, and ABM techniques/tools
    (e.g., 6sense, Demandbase)
  • Experience working with
    Salesforce, HubSpot, or Pardot
  • A talent for
    data storytelling
    – turning complex metrics into compelling narratives and

recommendations

  • Confidence presenting to non-technical stakeholders

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